“OK, so the iPhone’s getting all the consumer and consumer-media hype. But for the tech in-crowd and savvy marketers, it’s Apple’s new App Store that’s capturing the imagination,” Abbey Klaassen reports for AdAge.com.
“The store, part of the latest version of iTunes, allows iPhone users to download applications, little programs that sit on the device and update even when the internet browser is closed. The store lets people fill the phone with useful programs and has the potential to make good on what many have long promised the smart phone would be: a personal computing device. And along the way it will open up major advertising opportunities around some of those apps,” Klaassen reports.
“To understand the concept of the App Store, look no further than the iTunes store. Digital music exploded when Apple launched iTunes as an easy way to buy and download music to an iPod. It hopes to do likewise for mobile applications through the App Store — and that kind of simplicity is the real game-changer,” Klaassen reports.
“The App Store will offer one more way for marketers to get at that valuable iPhone-carrying audience because while some of the applications will cost a fee to download, about 25% of them are free — and many of those will count on ad support as their primary revenue source,” Klaassen reports.
Full article here.
[Thanks to MacDailyNews Reader “Bryan H.” for the heads up.]