Speaking at a keynote address at Microsoft’s annual Worldwide Partner Conference this week, Brad Brooks, Microsoft’s VP of Windows Vista consumer marketing said, “‘We’ve got a pretty noisy competitor out there,’ Brooks said of Apple whose ‘I’m a Mac… and I’m a PC,’ commercials criticize Windows Vista. ‘You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay or the highway. We think that’s a sad message. Software out there is made to be compatible with your whole life,'” J. Nicholas Hoover reports for InformationWeek.
“In the coming weeks and months, Microsoft will launch a huge advertising campaign that’s been reported to be worth hundreds of millions of dollars. The first of those ads appeared Tuesday in the Wall Street Journal and USA Today, pushing Windows Vista for small businesses,” Hoover reports.
“Overall, the message Microsoft hopes to impart is that Windows Vista is ready, and that Microsoft will no longer take a back seat while word of mouth and Apple drive negative messaging about the company and Windows,” Hoover reports.
Full article here.
They’re falling right into the trap that Steve Jobs has been prodding them towards with sharp sticks for some time now. Marketing 101: #1 never mentions #2. Microsoft is about to spend hundreds of millions of dollars conferring legitimacy upon Apple Macintosh in the eyes of the great unwashed. Bring it on!
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