“Apple Inc. will start selling its new iPhone at 8 a.m. nationwide on July 11 and plans to activate U.S. customer accounts with AT&T Inc. within 15 minutes,” Connie Guglielmo reports for Bloomberg.
“‘Our expectation is that in 10 to 15 minutes, you’ll be set up and ready to go,’ Ron Johnson, Apple’s retail chief, said today in an interview. Apple’s more than 185 retail stores in the U.S. each aim to handle about 100 customers an hour, he said,” Guglielmo reports.
“The iPhone 3G, which works on faster third-generation wireless networks, will also go on sale in 21 other countries on July 11, including Australia, Italy and Japan,” Guglielmo reports.
“To make sure customers aren’t buying handsets to resell overseas or modify them for use on unauthorized wireless networks, Apple will require a credit card and Social Security number so the device can be activated immediately. Apple won’t offer the iPhone 3G through its online store, Johnson said,” Guglielmo reports.
“Apple stores will handle about 30 customers at a time, Johnson said. While the company will make sure the activation process is quick, he said customers won’t be rushed,” Guglielmo reports. ‘We’ll spend as long as it takes with our customers to make sure they’re happy with the phone,’ Johnson said.”
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