Softbank and Apple to bring iPhone 3G to Japan on July 11

Softbank (SBM) and Apple today announced that the highly anticipated iPhone 3G will be available in Japan on July 11. iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.

“I am delighted at this opportunity to partner with Apple,” said Masayoshi Son, SBM chairman and CEO, in the press release. “SBM’s and Apple’s shared vision of promoting the innovative integration of the Internet and mobile phone through the distribution of iPhone is exciting. iPhone has been enthusiastically received around the world, and we think it will be popular in Japan as well.”

“Japan is one of the world’s most advanced mobile markets and we are thrilled to partner with SoftBank to launch iPhone 3G there next month, “ said Tim Cook, Apple’s COO, in the press release. “iPhone 3G is an amazing product and we think customers in Japan will love it as much as we do.”


  1. Softbank has an existing 3G network that uses GSM for few of their phones. But yea, the majority of the country uses CDMA, and uses different frequencies, if I remember.

    The Chips int he iPhone 3G spec support some of those Frequencies (I assume it was designed to have usable frequencies in many, many countries) and so it can do it when the original iPhone can’t.

    The scope and size and health of that network – that is the question.

  2. A big question is how much they are going to charge for the iPhone. I think the cell phones in Japan are way too expensive. I got a VERY basic softbank phone and it cost me about $250. Someone told me they heard the iPhone was going to cost $800.

  3. Steve Jobs in his keynote very clearly said a couple of times – the 8GB iPhone 3G will cost a maximum of $199 worldwide. Japan will also follow suit. That is why this is such a big deal!

  4. Honestly, the smaller size of the iPhone (I have an 8Gb) has been the best thing for me! It has forced me to get a lot more involved in the management of my music (over 20,000 tracks) and rate and organize them like I’ve never done before. There’s so much I’ve forgotten or didn’t even realize I still had! With Smart Playlists, I don’t hear the same song twice for a long time, and I love it!

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