“No run-up to Macworld Expo or WWDC is complete without the spy shots of the banners inside San Francisco’s Moscone Center, and this time is no different,” Nick Mediati writes for The Apple Blog.
“Now making the rounds is a Flickr photoset of banners hung outside the keynote hall posted by Gernot Poetsch. One in particular is especially interesting. It shows two banners: one referring to the iPhone’s OS as ‘OS X iPhone’ and another referring to Mac OS X 10.5 as simply ‘OS X Leopard.’ No mention of ‘Mac’ anywhere,” Mediati writes. “This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”
Mediati asks, “Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Full article here.
The end is near.
Nonsense. Apple’s just leaving out ‘Mac’ to make clear that OSX means the complete version, not the iPhone or AppleTV version.
It is THE platform for many hardware possibilities in the future.
It makes sense to refer to it as simply OS X and not tie it only to the desktop/notebook as we know it today.
Clones again? I don’t think so. Vertical integration is still the best way to make a product from head to toe.
Hrm, I think it’s more likely they’re introducing some sort of tablet or “in between” type of computer than that they will allow 3rd party vendors (esp. one like Pystar!) to use their OS.
Just my 2 cents.
Taking on MS on their half of the court..Interesting thought, but they’d have to test on a plethora of systems. Don’t think it’ll happen
Wow, so maybe the Clone Wars will begin again? Ugh, not looking forward to that. OSX and Macs works so well together because they are designed with specific hardware constraints and not just whatever spare parts some noodle-headed tech geek has lying around his parent’s basement.
It is a SOFTWARE developer’s conference.
You’re going straight to Dell.
interesting the colors they have chosen. purple on one side and blue on the other, like two things are converging. is this a mixing of two things? purple of os x leopard and blue of windows? also, what about that invite card from long ago where they had the two golden gate bridges coming together into one. wasn’t that for wwdc 08? hmmm.
This makes sense. Sort of.
The change from PowerBook to MacBook and the decision to use Mac in it’s product names, really focuses on Macs as Macs. MB, MBP, MBA, Mac Pro.
Separating out “OS X” as a distinct brand in this way is interesting. Seems like it’s in flux (with recent references to “Cocoa Touch”).
But making “OS X” the major brand of their superior software seems right to me.
Yeah, a little weird to have OS X iPhone, which is basically, but not exactly, has the iPhone software.
Anyway, I think the point is enforcing the the “OS X” brand, emphasize the Mac as a physical product, and focusing on the iPhone, as opposed to the iPod Touch, which will ultimately be seen as a stop-gap measure.
No clone wars. No going straight to Dell. The end is not near. It’s simply this:
OS X is no longer exclusive to the Desktop / Laptop platform. It runs on several different devices now (iPhone, iPod touch, new iPhone, Apple TV … and whatever else might get announced at the conference), hence it no longer makes sense to advertise it as being only for the Mac.
“Yeah, a little weird to have OS X iPhone,”
should read:
Yeah, a little weird to have the iPod Touch…
whatevar.
Maybe Snow Leopard will be for non-Apple hardware?
I doubt it, but I thought I’d join the world of Apple rumors
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I’m coo-coo for Cocoa Touch
May be OS X for embedded systems?
What is this fingerprint icon next to the top-left iPhone, in this image on Flicker ?
http://flickr.com/photos/gernot/2554181096/sizes/o/
7over you are right on. Thanks for the comment.
“What is this fingerprint icon . . . “
A metaphor for touch.
Why is OSX on sale at FRY’s is a new version near like Monday?
@Dasgeek
“It is a SOFTWARE developer’s conference.”
No it’s not. It is both a HARDWARE and a SOFTWARE conference. Some developers also make HARDWARE for the Mac and other Apple devices and Apple helps them for their HARDWARE products (and it’s not just about drivers).
MDN word = more, like in: it’s MORE than just SOFTWARE
This is a developers’ conference, and from the developers’ standpoint, OS X has two versions. The banners are making the distinction that way because OS X on the Mac has a name (Leopard) but OS X on the iPhone does not. Otherwise the banners would be OS X Leopard and OS X Kitten (or whatever).
The workshops are divided into iPhone and Mac, and this reflects that.
It says nothing about hardware. OS X on a tablet or a new laptop or whatever would still be OS X Leopard.
Apple TV is left out because it is not a development platform and there are consequentially no sessions for it.
They fucked up at the printers.
Who cares?
Leopard on iPhone sounds nice.
This is an interesting change…for what reason??
Apple is just moving it’s naming forward to reflect that OSX is used on more then just the Mac. I don’t see licensing clones because will every PC can be a clone these days. But, Apple selling a Full Licensed Non-Upgrade copy of OSX for about $229.00 to $249.00 that can be installed on any PC is a possibility (OS X Snow Leopard with no Apple Drivers, no Rosetta, No PPC support and no support for Apple Hardware) would kinda fit a plan for a direct attack on MS Windows Vista. I don’t see them doing any Apple OEM Licensing deals for it though. If you want OSX you have to purchase full retail licensed copies.
No, I don’t think the reason to leave out Mac is because of clones as the article implies (Psystar Open Computer). In fact, if you go by the history, the original operating system for Macintosh is called System followed by its version number (System 1-7.5.3). The inclusion of the word Mac in the next version, Mac OS 7.6, was precisely because of Apple’s decision to let other companies to license the OS for Mac clones.
So, the argument that Apple will allow clones again because Apple struck off the word Mac from OS X banners doesn’t make sense.