Apple does the impossible: millions of new iPhones already positioned in market, but no photos exist

“The launch of the next-generation iPhone promises to be Steve Jobs’ greatest stunt yet,” Brian Caulfield reports for Forbes.

“Apple, Jobs’ secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product–almost certainly the new iPhone–in key markets since March. And yet, incredibly, not one credible image of Apple’s new product has yet been published,” Caulfield reports.

“It’s almost certain Jobs will unveil the latest version of the iPhone June 9, putting the gadget up for sale shortly thereafter,” Caulfield reports. “Ryan Peterson, co-founder at start-up ImportGenius.com, was the first to get the details of how Apple will make this happen. Peterson–an iPhone fan himself–sells shipping data culled from a clutch of government and private databases.”

“On April 23, when Apple Chief Operating Officer Tim Cook told investors on Apple’s quarterly earnings call the company would sell 10 million iPhones before the year was out, he knew that millions of the new phones were already on their way to retailers,” Caulfield reports.

“It’s clear now that Apple has many million units of that ‘special something’ already sitting in distribution centers around the country. We can hardly wait to find out what Jobs has in store,” Caulfield reports.

More details in the full article here.

47 Comments

  1. JoshtheiMacGuy?

    “Hopefully, they have got the bugs out of the it”

    Aside from needing a little proofreading, could you please elaborate on what “bugs” even existed in iPhone 1.0?

    I own an iPhone, and everything that’s included works as advertised.

  2. I already have my current iPhone sold to a co-worker… Just waiting for the new model to arrive (since february actually…). I may buy two this time… ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. Most Macs at the Apple Store online (now and historically) offer from two to three model choices and iPods also range from low to high with regards to price, features and capacity. The rumors of two or more iPhone models seems plausible.

  4. @British Mac Head

    Don’t worry, already checked… I have total cover from Carphone Warehouse, and asked that exact question when I bought the insurance. They will replace my iPhone with the newest model.

    Win-Win situation for me ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> only a £20 excess charge for a 2nd Gen iPhone!

  5. Keeping this worldwide event secret is as big an accomplishment as their OS and product line. Universities will teach this to the Window 7 droolers in marketing class.
    Maybe there is a iPhone 2 producing factory on an island in the Pacific where noone speaks English and noone can afford a camera phone or internet.

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