Clueless USA Today article advises clueless PC shoppers to buy Windows PCs, ignores Apple Mac

“Lori Jantulovich stands in the middle of Best Buy’s computer section, flagging down a sales clerk. She’s trying to buy a laptop for her nephew. ‘I have no clue,’ she says,” Michelle Kessler reports for USA Today.

MacDailyNews Take: And that, if you didn’t already know, is the reason why junky PCs running Microsoft Windows outsell Apple Macs. Cluelessness. You’d think a major paper’s Tech section would come to the rescue, but you’d be wrong.

Kessler continues, “The first thing PC buyers must decide is whether they want an Apple or a Microsoft Windows-based computer. Apple is still in the minority — it had about 7% of the U.S. PC market in the first quarter, says Gartner — but the brand is popular with graphic artists, students and others who enjoy its unique software and design. Selecting an Apple PC is relatively easy, because only Apple makes them. There are only three main laptop models to choose from, for example. Buying a Windows machine is trickier because there are more options.”

MacDailyNews Take: And, that’s it for the Apple PC Mac mentions. Apple Mac users are in the minority (sounds bad, huh?) and, if you’re not a graphic artist, a student, or one of those “others,” (Benjamin Linus, perhaps?) well, just forget that Mac stuff, okay? The rest of the rather long article featured on the front page of today’s USA Today Tech section is all about Windows PCs, ostensibly because Apple makes their Mac lines so easy to understand. So, clearly, if you needlessly confuse the hell out of people, you get vastly more coverage from the geniuses at USA Today. The article ends not by recommending the easier-to-understand, easier-to-use computer to the clueless, but rather one of four piles of crap from Dell, HP, Lenovo, or Gateway, filled with Microsoft’s craptastic Windows Vista along with even more gigabytes of crapware, and topped off with enough crappy stickers to make a NASCAR driver blush. In other words, by recommending a “choice” of four crap sandwiches, Kessler does a total disservice to her readers and comes off just as, if not more, clueless than Ms. Jantulovich.

USA Today’s “How to buy the right laptop PC for your needs” by Michelle Kessler, which is obviously dedicated to perpetuating cluelessness — Think Before You Click™ — is here.

MacDailyNews Take: Anyone reading that USA Today article would be far better served with an Apple Macintosh. Period. Instead, because the writer is either yet another incompetent tech illiterate writing for USA Today and/or the bird cage liner’s advertising department dictated to her which personal computer makers to feature and which to ignore, many of Kessler’s clueless readers will end up no less clueless with another round of frustration, fugly hardware, an upside-down and backwards, derivative, inferior OS, and even more years of lost productivity. Bravo, USA Today. Does anyone want to bet that Dell, HP, Lenovo, and Acer (Gateway) didn’t recently re-up with USA Today for another year of advertising?




  1. Screw it if people aren’t going to do research between a Mac and a P.C, and end up getting a P.C screw them More Mac for Me. Do some research people Question what you buy geez.

  2. Randlan…iLife is not big deal today. Picasa and flikr does the same for free.

    Also, the lion share of the retail laptop sales are the 15.4 screen size models that are sold under $1000, which aapl does not have such a model.

    These PC laptops use similar components as the Macbook models.

  3. Great article and I forwarded it to all of my friends. Too much mention is made of namby pamby toy MACs if you ask me. Who cares what graphic artists like? The IT guys where I work rightfully threw out the graphics department’s MAC IIfx’s years ago. The graphic designers soon quit but now we have Midge and Barb who are tickled to death to be using Dells running Microsoft Publisher. They used to paste up the local church bulletin by hand—now they get to use the latest technology and best software around—thanks to Microsoft and Dell.

    Anyway, buying a PC isn’t really that hard. Just don’t get a MAC. They don’t play games.

    Your potential. Our passion.™

  4. Lori Jantulovich stands in the middle of Best Buy’s computer section, flagging down a sales clerk.

    Computer shopping at Best Buy is her first big mistake.

    Seriously thinking she’ll find a free sales clerk, much less a helpful one, is her second.

    Buying a Windows machine is trickier because there are more options

    Starting with several blurred “editions” of the same OS….

    I don’t fault USA Today for not chiming for Macs harder; anyone who consciously shops Best Buy is already beyond hope.

    What USA Today DID get wrong was not mentioning the Apple Stores. Why subject yourself to the big-box hell?

  5. Well obviously we can criticize this article easily.

    I think the best thing is to send her a few carefully written sentences, as politely as possible.

    And lets not bag on Best Buy just yet… they are going to help bring Apple and Mac’s to more folks in more places. Believe it or not, there are a lot of Best Buy stores out there in places where there are no Apple stores.

  6. Most tech punters are Win-Tards. They come from Windows IT backgrounds and are bought and paid for by Microsoft and the PC establishment. This of course means that they are among the most close minded and bigoted group of punters on the planet. I’d put money on the fact that the writer got so free PC hardware and/or cash from the IT PC industry in exchange for writing the hack piece.

  7. @Demon

    That article read more like and ad or promo for Wndows Vista. The reference to Apple computers for just students, graphics is the most idiotic post I have seen from a writer. Did this person just crawl out of a rock. Still living in the 80’s early 90’s? Never heard of iLife suite that blows away the competition? Too bad most non computer literate readers will read this crap and believe it.

  8. Believe it or not, there are a lot of Best Buy stores out there in places where there are no Apple stores.

    If a local market can support a Best Buy, it can support an Apple Store.

    So what about it, Apple? You had your chance when all those CompUSA storefronts were available. How many times do you gotta learn the big-box lesson?

  9. There are still users who like to tweak the living daylights out of their computers and a Mac just isn’t suitable for that. All the fastest graphics cards and drivers are designed for Wintel machines and not Macs.

    There are people that are interested in getting the least expensive computers that are sufficient enough for their work or play. A Mac is not the computer for them. Macs don’t have built in fingerprint readers and SDHC storage slots. Good or bad, some people would like to have those options.

    Let them enjoy that choice. Nobody should be forced into choosing a Mac.

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