“Last week’s announcement that the Apple iPhone will make its long-awaited Canadian debut later this year generated considerable excitement. While analysts focused on the bottom line impact for Rogers Wireless, it may be that the most important effects have already been felt in Canada, since more than any industry statistics or speeches, the iPhone’s slow entry into Canada has crystallized the view that the Canadian wireless market is hopelessly behind the rest of the world with limited competition, higher prices, and less choice,” Michael Geist writes for Canada.com.
“The year-long delay of the iPhone — Apple first launched the device last June in the United States followed by France, Britain, Germany, Ireland and Austria — provided tangible evidence that the Canadian market desperately needs an injection of competition (as the sole GSM provider, Rogers was the only carrier capable of supporting the iPhone) and more competitive pricing (Canadian data prices are far above the U.S. offer of unlimited data for $20 per month),” Geist writes.
“In many ways, the iPhone saga merely confirmed what many Canadian consumers and businesses have known for some time. Mobile data pricing in Canada is among the highest in the world, creating a significant barrier to the introduction of new mobile services and causing many consumers to carefully ration their mobile use for fear of being hit with a hefty bill at the end of the month,” Geist writes.
“Canadian iPhone fans may finally get their coveted device, but it is going to take more than a great phone to fix what ails the Canadian mobile marketplace,” Geist writes.
Full article here.
[Thanks to MacDailyNews Reader “MacVicta” for the heads up.]
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