eAccess Chairman Semmoto calls Apple iPhone ‘total failure’ in the U.S. market

“Sachio Semmoto, founder of Japanese broadband Internet and wireless company eAccess Ltd, said on Wednesday that WiMax, a new super high-speed wireless technology, will lose the battle to be the fourth-generation mobile standard of choice,” Sachi Izumi reports for Reuters.

“Semmoto, a telecoms industry veteran of 35 years, [also chairman of eAccess] told the Reuters Global Technology, Media and Telecoms Summit in Tokyo that a rival technology, known as Long Term Evolution (LTE), will win the race for 4G wireless networks because many large operators in developed countries are throwing their weight behind it,” Izumi reports.

“Semmoto also said Apple Inc’s iPhone was a ‘total failure’ in the U.S. market, considering how few of the phones have sold compared with those from rivals, such as Nokia,” Izumi reports.

“He praised iPhone’s functions but blamed the choice of network. AT&T is the only carrier for the iPhone in the United States,” Izumi reports. ‘If I have a chance to talk to Steve, I’d like to tell him face to face: You made a wrong choice,’ he said.”

Full article here.

Obviously, iPhone is not a “total” or any other sort of “failure” in the U.S. market. Apple’s iPhone quickly catapulted to 28% share of the U.S. converged device market (second only to RIM’s 41%, well ahead of third placed Palm’s 9%, and ahead of all Windows Mobile device vendors combined, whose share was 21%) in Q4 2007 – even while being tied to a single official network carrier, AT&T – a choice that Steve Jobs must have felt he had to make at the outset, regardless of the opinion of some random Japanese wireless company executive.

By the way, Apple’s iPhone will not be exclusive to AT&T in the U.S. for all eternity.

This bozo must have some motivation for calling the wildly successful iPhone a “total failure” in the U.S., but, to tell you the truth, following the specific money trail(s) or figuring out where he felt some perceived Apple slight is simply not worth the effort.

Besides the imminent arrival of iPhone in Japan (fear is a strong motivator for generating stupid quotes from bit players), we do know that, back in February, Reuters reported that eAccess had announced a sales deal with Taiwan’s High Tech Computer (HTC), which is yet another iPhone lookalike-not-actalike outfit that preys upon the ignorant.

194 Comments

  1. Nokia are a phone company, that’s their focus, they have existing infrastructure, a wide range of devices and an existing market. The iPhone is a first attempt from a company who are totally new to the market. Whatever shortcomings the first version has are ones that can be easily rectified over time but are overshadowed by the things it excels at. The iPhone is by no stretch of the imaginations a failure. At worst, at the very worst it is a solid foundation for success.

  2. Normally I wince a bit at MDN’s Take when they are reporting some nay-sayer’s anti-Apple comments. Over the top, vitriolic, puerile … these are just some of the terms that have applied in the past. Not this time. With the exception of one “bozo”, this one nails the answer to the miscreant’s forehead.
    OK, Apple’s iPhone is NOT #1 in the US, never mind the world, and is not even trying for that spot. Well … maybe in its modest, profitable niche. But Windows Mobile has been out there for longer, and has multiple models – most costing less – and is sold by experienced phone companies around the world, and … it’s an also-ran? Palm – well-known, long standing, and at 1/3 the market share?
    This man must think Apple is in competition with the throw-away phones like I use, rather than business-class phones. Doesn’t understand? Doesn’t care?

  3. iCal this article…I promise it will get pulled from it’s resting place a year from now…maybe earlier.
    Welcome to the Laura Goldman fan club, Mr. Semmoto. Just what will you do when the iPhone is released in Japan? Call Nokia and get them to make 200 more versions. It’s all about the User Interface, sir.

  4. AT&T;and t-mobile are the only two GSM operators in the USA. while I would prefer an unlocked phone so i can travel and just swap sim cards the fact is the USA is so far behind everyone else it will take 5 more years after europe gets 4G before the USA will anyways.

    We are really just getting 3G now.

  5. Semmoto-son, put the sword to your stomach and push as hard as you can. Your place in history will be determined by quotes of an “ignorant” man predicting the failure of the mobile device that eventually captures almost the entire market.

  6. Good luck in getting that meeting with Steve! Insult someone’s decision, tell them they are wrong, and say you would have done it differently without giving the actual answer. For a country where saving face is important I am fairly dumbfounded by such a bold statement. Very classy.

  7. @MDN
    You analysis is to coin a phrase shit. Quote”Besides the imminent arrival of iPhone in Japan (fear is a strong motivator for generating stupid quotes from bit players), we do know that, back in February, Reuters reported that eAccess had announced a sales deal with Taiwan’s High Tech Computer (HTC), which is yet another iPhone lookalike-not-actalike outfit that preys upon the ignorant.”
    Bit player with HTC! My god they sell more in a month than Apple will sell in a year. Nokia the leader sells more in a week.
    And lookalike, give me a fucking break, Iphone is goodlooking and all, but your conciet is showing.

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