“Now that reports show the Mac gaining market share, reporters and analysts alike are wondering when Apple CEO Steve Jobs will go after the corporate market,” Tim Beyers writes for The Motley Fool.
“Apple can, and I believe will, win in the boardroom. It merely needs an insurrection — an uprising that pulls its consumer technology into the enterprise market,” Beyers writes.
“We know such radical shifts are possible. Consider Research In Motion’s BlackBerry. From 1999 to 2004, it was mostly a cool gadget that users brought to work. IT managers dealt with the intrusion, and since that time, RIM’s subscriber base has grown from 2 million to more than 14 million,” Beyers writes. “Or think of Firefox. Devoted consumers have downloaded the browser by the millions in a rebellion against Microsoft’s Internet Explorer. The result? Big firms such as IBM have told their IT teams to figure out how to accommodate the upstart.”
“So with history as our guide, it follows that if Apple really wants to win the corporate market, it needs to keep winning consumers. And those consumers, in turn, have to sway IT managers to make room for their gear. Gear like, you know, the iPhone,” Beyers writes.
“Here’s the good news for investors: Jobs already knows the pattern, and he’s arming consumers to take the fight to their IT departments,” Beyers writes.
Full article here.
[Thanks to MacDailyNews Reader “Bill C.” for the heads up.]
We agree. iPhone 2.0 will push Macs into the enterprise; in fact, the awakening has already begun with iPhone 1.0. We believe Macs will continue to infiltrate and liberate businesses at an ever-increasing rate for the foreseeable future. And, with the number of people having Macs at home also increasing, the demand for Macs at work will be coming from more and more frustrated employees demanding change. Likewise, as more and more Mac show up at work, those with Dells, HP, etc. at home will see what they are missing and switch to Mac. And so, the whole thing snowballs because, as we all know, “Once You Go Mac, You Never Go Back.”
MacDailyNews Note: By the way, Apple Inc. is a very large company, with approximately 21,600 full-time employees plus an additional 2,100 temporary employees located in offices all around the world, and they all use Macs. Macs can not only exist in business, but they can run large businesses. Here are a couple of other examples: Japan’s Aozora Bank dumps 2,300 Windows PCs for Apple Macs – April 03, 2006, Largest automobile processing company in North America dumps Windows PCs for Apple Macs – July 16, 2007