Apple CEO Steve Jobs arming customers to take Mac fight to their IT department at work

“Now that reports show the Mac gaining market share, reporters and analysts alike are wondering when Apple CEO Steve Jobs will go after the corporate market,” Tim Beyers writes for The Motley Fool.

“Apple can, and I believe will, win in the boardroom. It merely needs an insurrection — an uprising that pulls its consumer technology into the enterprise market,” Beyers writes.

“We know such radical shifts are possible. Consider Research In Motion’s BlackBerry. From 1999 to 2004, it was mostly a cool gadget that users brought to work. IT managers dealt with the intrusion, and since that time, RIM’s subscriber base has grown from 2 million to more than 14 million,” Beyers writes. “Or think of Firefox. Devoted consumers have downloaded the browser by the millions in a rebellion against Microsoft’s Internet Explorer. The result? Big firms such as IBM have told their IT teams to figure out how to accommodate the upstart.”

“So with history as our guide, it follows that if Apple really wants to win the corporate market, it needs to keep winning consumers. And those consumers, in turn, have to sway IT managers to make room for their gear. Gear like, you know, the iPhone,” Beyers writes.

“Here’s the good news for investors: Jobs already knows the pattern, and he’s arming consumers to take the fight to their IT departments,” Beyers writes.

Full article here.

[Thanks to MacDailyNews Reader “Bill C.” for the heads up.]

We agree. iPhone 2.0 will push Macs into the enterprise; in fact, the awakening has already begun with iPhone 1.0. We believe Macs will continue to infiltrate and liberate businesses at an ever-increasing rate for the foreseeable future. And, with the number of people having Macs at home also increasing, the demand for Macs at work will be coming from more and more frustrated employees demanding change. Likewise, as more and more Mac show up at work, those with Dells, HP, etc. at home will see what they are missing and switch to Mac. And so, the whole thing snowballs because, as we all know, “Once You Go Mac, You Never Go Back.”

MacDailyNews Note: By the way, Apple Inc. is a very large company, with approximately 21,600 full-time employees plus an additional 2,100 temporary employees located in offices all around the world, and they all use Macs. Macs can not only exist in business, but they can run large businesses. Here are a couple of other examples: Japan’s Aozora Bank dumps 2,300 Windows PCs for Apple Macs – April 03, 2006, Largest automobile processing company in North America dumps Windows PCs for Apple Macs – July 16, 2007


  1. It’s fortunate for most companies that this is happening (I work for HP so I doubt I’ll see it here).
    It’s actually the exact opposite of the cause for the PC’s dominance. I remember in the 80’s the driving force for choosing the then technologically inferior PC over the Amiga, Atari ST, and Macintosh, was the fact that the PC is what the big businesses were using. The market’s changed so much that this can occur, but realistically for most businesses it will take a demonstration of how time is saved by using a mac, to get past the fact that they don’t really need a system with the bells and whistles of a mac.

  2. While the author is right about businesses not wanting to change cause its work…. That is what makes growing businesses vs closing businesses.

    Companies that do not want to change, do not want to continue in business.


  3. Mac moving PCs out of small and medium sized Enterprises is already underway. I do consulting for a Software development Company (they only do Windows software). One Engineer was tired of Windows and needed a new laptop, he bought a Macbook Pro. Half the engineers have iPhones and now 5 of the engineers are swapping their Windows Laptops for Macbooks or Macbook Pros.
    The IT guy and the CEO were a bit on the negative side to start with, but, with increased productivity and happy employees it kind of hard to be against it. The IT guy and CEO both have iPhones now and the CEO’s new laptop (according to the It guy) will be a Macbook Air when it arrives in a few days.
    With all the Macs that are springing up around this Windows (only) Software company you might think that a swift change or supported platform extension would take place. Well, not so fast at change, programmers even if they are working on a Mac are still sacred of coding for the Mac. Now that they have Macs they have all started learning XCode and Objective C. Will the company expand their support to MacOS X. I think in the end that their customers will force them into supporting the Mac.

  4. “Big firms such as IBM have told their IT teams to figure out how to accommodate the upstart.”

    That doesn’t sound like the IT department at anyplace I’ve ever worked. In my experience, telling the IT department you wanted to use anything that wasn’t Microsoft simply got you a look that could kill.

  5. “Raise your hand if you think Apple’s products are great because (a) they’re really interoperable and (b) they strictly adhere to standards. I didn’t think so.”

    Yeah right, like Office documents, MS Publisher, Exchange and Internet Explorer. MS maintains its monopoly by creating a proprietary format, locking it from developers/competitors then convincing journalists that it is the ‘standard’.

    Sorry, but that design is so 1980s. We’re not going back to that world again.

  6. “An obsession with control has led to an obsession with “standards.” All software is built from these cookbooks of code — even the underpinnings of the Web — because adherence to common principles preserves compatibility between software and systems, allowing data to be shared and business to get done.

    Raise your hand if you think Apple’s products are great because (a) they’re really interoperable and (b) they strictly adhere to standards. I didn’t think so.”

    I have to take objection to this in the writers analysis, as the Only “Standard” Microsoft is obsessed with is it’s own. This not and never as a company for open standards. The internet is not based on a Microsoft standard, no matter how much MS wishes it was. Which brings up the interoperability issue, IE is not a standards compliant browser, Safari on the other hand is. MacOS X is based on standards, from Apache HTTPd, to the BSD stack to open SSL. The Mac OS was also communicating with mainframes and other macs on the Internet before Microsoft knew what the internet was.

    Microsoft does even strictly follow it’s own standards as Office doesn’t even fully support it’s OOXML standard, interestingly enough Apple’s iWork does and OOXML documents created in MS Office are more likely to be displayed correctly in iWork then in MS Office.

    So to the author @ the FOOL – I pity the fool for making a fool of himself.

    Because Apple is strict standards compliant while MS makes up it’s own standards. IT departments aren’t standards obsesses they are Windows i.e. Microsoft obsesses, after all they have big money invested in Microsoft Certifications.

    Solaris is strictly standards based why it’s IT departments clamoring to deploy Solaris through the enterprise? Because the standard is an open standard and not MS closed make it up as they go standard. Embrace and extend is Microsoft’s internal moto and what it means is they will embrace an open standard and then extend it to the point that it becomes a Microsoft proprietary standard.

    I pity the Fool for letting Fools dribble foolish incorrect dreck.

  7. @Jay-Z

    Yeah, that’s a very old rap on Apple. Certainly not true anymore. On the other hand, MS still refuses to play nice with standards.

    Q: How many Microsoft software engineers does it take to change a light bulb.
    A: None. They just declare “Dark” the new standard.

  8. MS succeeded in locking users and create monopoly not with Windows, as most people think, but with Visual Studio. Most people programming strictly for Windows ware and not from some common platform stands like Firefox or Safari use VS. VS creates new Windows software, and you need Windows to run the Windows-only s/w, and then you need VS to build on the Windows s/w, and so it goes on…

    If people just stop buying and using PCs unless they absolutely must run VS, then they soon realize 90% of computer technology needs can be done w/o any MS s/w at all. Then the IT shift will begin.

  9. Just last night I sent an email to because their video player only runs on Windows Media Player. I have Flip4Mac and it still won’t work. It is probably the only website where I have problems consistently.

    I told them they need to fire their IT department and get someone who knows what the hell they are doing. If they are doing as poorly as they are now what will happen when almost everyone is viewing the web from a mobile device? They are missing out on lot of potential revenues and frustrating their fans for no good reason.

    The NBA: where lousy IT happens.

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