Apple’s fast-growing global retail empire built on stellar customer service

“Apple has seen the future, and it is about customer service,” Reuters reports.

“On Thursday, Apple opened its largest U.S. store, a building in Boston with a glass and steel facade that a senior company executive said reflected Apple’s plan to expand retail its ventures at home and abroad,” Reuters reports.

“‘These stores have served them very, very well and really raised the bar in terms of technology customer service,’ said Michael Gartenberg of Jupiter Research, a technology consultancy,” Reuters reports.

“In its financial quarter to March 29, Apple’s store sales jumped 74 percent, to nearly $1.5 billion,” Reuters reports. “Average revenue per store in the quarter reached $7.1 million, up 48 percent from a year earlier. Meanwhile, quarterly operating profit at the stores more than doubled, to $334 million.”

Reuters reports, “Ron Johnson, Apple’s head of retailing, said Wednesday that an international retail presence would be an important driver of future sales. ‘Today, Apple is about 50 percent international revenue and about 50 percent in the U.S.,’ he said. ‘We increasingly want to get our retail presence out in the other countries.'”

“Apple’s latest filings with the U.S. Securities and Exchange Commission show that the company operated 208 stores at the end of the quarter,” Reuters reports.

Full article here.

[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]

17 Comments

  1. makemineamac…

    Kudos on finding that quote from Goldstein: He should feel like an ass, but – being a consultant – he probably couldn’t tell the difference.

    And one last point apropos of nothing really…

    Whilst I was waiting for my new iPod this morning, some poor girl – obviously on a mission – was desperately asking whether they had any iPhones and when they were expecting them.

    The responses back from the staff were non-committal to say the least.

  2. Hahaha I work at a major chain restauraunt (the largest casual dining restauraunt) and have also worked for most of the other top 10 (think restaurants named after fruit+bugs and days of the week), and haha the lemons are the least you need to worry about. If you go out to eat at a busy restaurant on a friday night, trust me – all health code rules go out the door. I have been in the business almost 20 years and most of the places I have worked would make you never want to eat out again if you saw the kitchen. Cooks who never wash their hands or change the one pair of gloves they wear all day, grabbing raw chicken then putting that same gloved hand into the bin of french fries. Garbage all over the floor and counters, just a total disgusting mess in general. Now when you go out to eat at 3pm on a wednesday afternoon your odds of a clean meal are a little better, but when the pressures on, the business is boomin – the managers are so worried about trying to get the food out quickly that for the most part sanitation is non existant. Next time you think you have the ‘flu” think to yourself, “did I eat out last night?”. Good chance its mild food poisoning if you did!Regards, Richardson
    lemon detox diet

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