Apple’s fast-growing global retail empire built on stellar customer service

“Apple has seen the future, and it is about customer service,” Reuters reports.

“On Thursday, Apple opened its largest U.S. store, a building in Boston with a glass and steel facade that a senior company executive said reflected Apple’s plan to expand retail its ventures at home and abroad,” Reuters reports.

“‘These stores have served them very, very well and really raised the bar in terms of technology customer service,’ said Michael Gartenberg of Jupiter Research, a technology consultancy,” Reuters reports.

“In its financial quarter to March 29, Apple’s store sales jumped 74 percent, to nearly $1.5 billion,” Reuters reports. “Average revenue per store in the quarter reached $7.1 million, up 48 percent from a year earlier. Meanwhile, quarterly operating profit at the stores more than doubled, to $334 million.”

Reuters reports, “Ron Johnson, Apple’s head of retailing, said Wednesday that an international retail presence would be an important driver of future sales. ‘Today, Apple is about 50 percent international revenue and about 50 percent in the U.S.,’ he said. ‘We increasingly want to get our retail presence out in the other countries.'”

“Apple’s latest filings with the U.S. Securities and Exchange Commission show that the company operated 208 stores at the end of the quarter,” Reuters reports.

Full article here.

[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.