Thurrott: Long lines at Apple Store Grand Openings make me uneasy

Apple Online Store“My mother in law actually called me yesterday to find out if I was going to the opening of the Boston Apple Store, a question that left me speechless for a few uncomfortable seconds while I pondered a reply. Mentioning this to my wife later, she noted that she was surprised I didn’t go. When pressed by what she meant by that, she said, and I quote, ‘you enjoy that nerdy carnival atmosphere,'” Paul Thurrott writes for Windows IT Pro.

“Certainly, I’ve gone to my share of Apple events, standing in line a like a goof and interacting with the local Mac population… They’re usually a good time and a chance to interact with people who are passionate about technology but not overly aggressive like the fanboys you run into online,” Thurrott writes. “Still, I have this vague notion that waiting in line for a retail store to open for the first time is one of many small steps down the road to the collapse of Western civilization, and for this reason the whole thing makes me uneasy.”

Full article here.

MacDailyNews Take: As news editor for Windows IT Pro, it’s no wonder he’s uneasy as Apple Retail Stores, seven years on, continue to generate long lines at their grand openings. Hey, Paul, looks like macitpro.com is still available. You’d better hurry!

101 Comments

  1. Thurrott, that is by far the most awakening and interesting article I have ever read!! Wow, I am glad people like you are getting paid to write exciting, motivating articles like you write. Wow, that made my day to read that!! More, please!!
    An article about a possible WORLD RELEASE of the iPhone would be so boring…great decision not to cover that!!

  2. Thorrott says, “… I have this vague notion that waiting in line for a retail store to open for the first time is one of many small steps down the road to the collapse of Western civilization,…”

    You mean kind of like the first Macys and Sears stores – and how our civilization collapsed because of that? Get over your bad Windows self.

  3. Windows users don’t get Mac users’ MacPassion™, because loving Windows is the equivalent of loving a shovel.

    I don’t get the standing in line thing, either. I hate standing in line for ANYthing. Stand in line to go into a store? Apple Store or not, NO thanks. I value my time a little more than that.

  4. Well, maybe it’s weird that people would stand in line for the opening of a retail store. However the weirdness is a red herring.

    Retailers and manufacturers would do well to ask themselves, “How does Apple manage to do this over and over again?” And when they figure out the answer, they should go and do likewise. Microsoft especially should take this as a cue for introspection: people stood in line at MIDNIGHT to get Windows 95 (I was one of them.) They need to figure out what they did then that they don’t do now.

    Imagine if all businesses had the quality and service that Apple has.

  5. The real reason?…He doesn’t go because if people in line found out who he was, he’d get the snot kicked out of him.

    Besides, if you write tech articles, then part of that is the cachet of interviewing, or at least trying to understand what it is that makes Mac users wait in line.

    Waiting in line is the downfall of civilization? What a load of rotting turds, or TurdRot in this case.

  6. Actually I’m just sick and tired of the “Cult Mentality” surrounding Apple

    As lifelong Apple user, I think it’s time for Apple to dump the “cult” and just sell computers, they obviously have a superior product, it’s that they fscking ALIENATE nearly everyone who inquires about switching.

    I’m not joking, the “CULT” is killing Apple from taking over any further than they already have.

    That and not paying their salespeople worth a dam.

    I applied and was accepted for a Apple Store position. UNTIL I HEARD HOW MUCH THEY WERE PAYING!!!

    Love the machines though. Grow up Apple please!

  7. @ Harvey

    I think you put it well. Yeah, it’s very weird that people wait in line for a store to open. But there’s a reason people do it! And all retail stores should strive to have people lining up for an opening.

    So while I would never do it, I aplaud Apple for making something that gets people so excited. That said, someone who is so excited to see an Apple store that they’ll wait in line for an opening might have some issues…

  8. sounds like Thurrott is jealous, and a bit worried that the mac is getting closer and closer to him.

    it’s sounds almost like an article from a worried christian, about that new mosque around the corner

  9. “… I have this vague notion that waiting in line for a retail store to open for the first time is one of many small steps down the road to the collapse of Western civilization,…”

    Waiting in line for a store to open will lead to the collapse of Western civilization? How far do you have to go to rationalize your irrational hatred of Apple. Now they’re destroying Western Civilization. Un. Be. Lievable.

  10. I checked out the article. I once thought that Thurrott and Enderle and others were just making a MS buck and surviving. You know, making fun of Apple users cause the money was in the masses of PC users.

    Now that I read the article, I really have to wonder. Are these people so stupid that they just do not want to see the world as it really is??? Why is standing in line for an Apple event bad but standing in line for a Microsoft funded event some how really good??? Its sad really. Religion is one place where pure faith works. But when its for computer companies, especially ones that do not care for the customer, then its just sorry. Sorry. 🙁

    en

    Just a thought.

    If so, they will get what they deserve as the MS world slowly crashes.

  11. Stick to your guns, Paul. You and I both know better than to follow the MAC herd off the cliff. Besides, who can stand waiting in line with smug and pretentious MAC elite who have no idea what it’s like in the IT trenches. If I were clueless about technology and wanted to make small talk about the latest artsy fartsy emo band or photo exhibit around the corner I’d go to a Crapple Store opening.

    Paul, we’ll have our day in the sun at the soon to be opened Microsoft Store. Meet me in the Zune Squirt Zone when you’re done talking with the knowledgeable staff about Outlook updates at the Service Pack Bar. I can’t wait.

    Your potential. Our passion.™

  12. Another one bites the dust… (the ‘cult’ is growing!)

    A long time windows using friend of mine purchased a macbook for his son a few days ago.
    He said that he’s simply amazed at how fun it is to use a computer that ‘just works’. He said that as a windows user, he could never understand why ‘other people’ were so turned on by the Mac. Now, he says, it’s like he’s come out of the darkness and in to the light, into a new reality that he could not have dreamed was there.

    He could not stop talking about how much he was really enjoying using a Mac and his whole family is now letting the dust collect on their three windows machines because using the Mac is just so much easier and more enjoyable than their “windows junk”.

    He went on and on so enthusiastically about how great the Mac was that the other guy in the meeting said “Wow! I didn’t realize… Sounds like I need to get a Mac!”

    “I love it when a plan comes together!”

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.