Along with Red Sox players, crowds storm grand opening of Boston’s new Apple Store

“It was a great night to be an Apple fan,” Christine McConville reports for The Boston Herald. “Seconds after a cheering mob of Apple employees threw open the glass doors at the nation’s largest Apple Store [815 Boylston Street, Boston, Massachusetts], awestruck fans ran inside to thundering applause.”

“As they spiraled up a glass staircase, the rock star treatment continued,” McConville reports.

“There was Red Sox catcher Jason Varitek chatting nonchalantly with a couple of Apple guys,” McConville reports. “And on the next level, Sox players Manny Delcarmen and Coco Crisp drew as many stares as Apple’s lightest-ever laptop computers.”

“By 6pm, when the store opened, [there were] 1,000 Apple fans waiting in a line that snaked down Boylston and along Fairfield,” McConville reports. “To passersby, the frenzy was baffling. Many stopped and stared at cheering workers in Apples’ colorfulT-shirts.”

Full article here.

[Thanks to MacDailyNews Reader “Steve” for the heads up.]

31 Comments

  1. i wouldn’t question showing a lof of affection if this was a sports event or concert (even we germans can be passionate about that, soccer world championship anyone?) but this is a store opening! it’s not arcade fire playing on the streets or a football game, it’s a store.

    it will be interesting to see how the munich store-opening will be going later this year. but this is in bavaria, so not really in germany though.

  2. yah, zune tang…deep green carpeting, wood paneled walls…mmmmm…sounds like my grandpa’s office, tho his entire company now only uses macs and has decided to let the carpeting go and gave the paneling to a western union office who was ‘redecorating’ to hopefully bring in more customers (they previously had bare walls with a pinup calendar)…

    Your passion. Our latest copy of Apple.™™™™™™™

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