“Police anticipate up to 3,000 people will attend the grand opening at 6 p.m.,” WBZ reports. “The building at 815 Boylston is three floors of technological fun that was eight years in the making.”
WBZ reports, “The first floor is all about the Mac – the foundation of the company and the building. The second floor has Apple’s hottest gadgets where customers can test-drive all of the iPods and iPhones. The third floor is all about service. There is a “Genius Bar” of experts providing tips, tricks and personal training. There’s also personal shopping, workshops and special programs for kids.”
Tour Apple Store, Boylston Street with WBZ’s Joyce Kulhawik (6:11 video) here.
MacDailyNews Take: Kulhawik’s startled surprise at the iPhone, which she’s obviously seeing for the first time (she must have been off the planet for the last year and a half) and at other Apple products (iPod shuffle, MacBook Air) combined with her astounded shrieks of glee at mundane UI transitions along with abjectly clueless questions (iPod shuffle: “What does that do?” MacBook Air: “What does it do? Could I read a book on this?”) make this video priceless.
Kulhawik even calls over Boston’s Mayor, Thomas Menino, who was also checking out the store, to a MacBook Air to show him two-finger scrolling and how you can read these wonderful pages that magically show up on the screen. The obliviousness astounds. Local news.* Gotta love it.
Regardless of this report’s vapidity, the good news is that it will likely draw many to the Apple Store to see what all of the excitement is about.
*We’ve worked in TV stations in the past. You’d be hard pressed to run a 5-watt flashlight bulb on your average News Department’s (on-air “talent”) collective brain power. In other words: If Katie Couric is one of the very smartest ones… well, that’s all you need to know.