“Microsoft has been keeping awfully quiet about sales figures for its Zune, a product that many Windows Enthusiasts originally predicted would cause considerable grief for Apple’s iPod. However, despite a new model refresh last fall and plenty of advertising, Microsoft has been left to announce that its actual sales are still a joke,” Daniel Eran Dilger writes in the RoughlyDrafted article, “Zune Sales Still In the Toilet.”
“According to an Associated Press article citing Jason Reindorp, Zune’s director of product marketing, the device has sold “just north of two million” between its debut in November 2006 and May 2008. Apple has sold roughly 76 million iPods during that same period, more than doubling the installed base of iPods since the Zune’s debut,” Dilger writes.
Dilger explains that, in total, “152 million iPods [have been] sold (157.4 million if you count the iPhone) of which only 5.7 million were sold before 2005.”
“While Apple is being beaten up by pundits for only selling 52.7 million new iPods in the last year compared to the 48.4 million it sold over the year prior, those figures also exclude Apple’s “best iPod,” the iPhone. Add those in and Apple sold 58.1 million units over the last four quarters, an increase of 20% over its own sales a year ago. That’s ten million new sales over its previous record, or ten times as many new sales as the Zune managed to find this year,” Dilger writes.
More fun, including an excellent opening graphic, in the full article here.
I actually like the Zune – it’s, it’s … crack-a-LACKING.
Have a good weekend.
remember that great ad campaign?
welcome to the social
goodbye
I think Zune Tang is trying to get support for his Dell Ditty or something….
I like Microsoft’s new Zune commercials.
I think they have a good chance with Zune 2.0 .
Per above, :Zune is losing money for MS. It costs them more to make it than what they charge retail. With the original $300 (subsequently discounted prior to launch to $250) were unloaded at $80 apiece, can you imagine the losses? Obviously, for MS, that’s not much, since they only “sold” 2 million (which in MSspeak means they pushed that many into the retail channels).”
I would have to say that it was the stores that lost the money for having to discount Zunes. Unless the items were taken on consignment, the store owns them.
I have to wonder if Walmart gets stuck with huge numbers of Zunes, will they keep stocking new models????? Or will they just tell Micorsoft to ……. bugger off!! ??????
en
I think MS is still trying to unload their FIRST production batch of Zunes. When the inventory finally leaves the warehouse (at current rate that can still be a few years) then MS will quietly pull the plug on Zune.
“To be fair, according to my records, in the first seven quarters when iPod sales were reported as a line item Apple sold only 2.6 million units.
However, in those same interests, Apple was pretty much defining a new market whereas Microsoft were selling into a mature marketplace.”
and how many of those quarters was it Mac only? yeah the more you think about it, the more pathetic the Zune looks…..
MS like all the electronic manufactures provides SPIFs and retailer rebates to discount and move old inventories, this keeps the retailer from losing money and encourages retailer to move old product.
Actually, given that stores gave the Zune place of prominence, one has to safely assume that MS paid for the promotion. I doubt the retailers took too much of a beating.
I have never seen a Zune outside of a store, or an advertisement.
Whenever I have seen a Zune, or a Zune accessory, it was a single item (or two items), sitting in the middle of an entire isle of iPods and iPod accessories.
I’ve asked around here at work, and no else else has ever seen a Zune either.
For the record, I work at a car dealership. I see iPods and iPhones every day in the service department, and in the vehicles I appraise.
Hell, I’ve even seen people here with Creative Zens, but not one Zune. lol
There is nothing wrong with Microsoft’s Zune. That a bit of fiber couldn’t fix.
Zune? Do they still make those?
@ Zune Tang™
HAMMER.
A reminder…
Comment from: ChrissyOne Jan 03, 07 – 05:06 pm
Since we’re in a betting mood today, I have another proposal:
If the Zune is ever the #1 player by market share, I will smash my black Nano to tiny bits with my Estwing framing hammer. And I will film it and put it on my MySpace for all to see. It has my name engraved on the back, so you’ll know it’s really mine.
Conversely, if the Zune project is EOL’d, Zune Tang will smash his (her?) Zune with a blunt instrument of their own choosing.
Deal?
-c
———————
@ChrissyOne:
It’s a deal. I will post a video of myself smashing my EOL’d Zune on my Windows LIve Spaces account accessible via Microsoft’s nifty MSN service. Zune EOL’d. Now that is funny. Redmond pulling the plug on Zune is a hilarious concept as it so outside the realm of possibility that Microsoft would abandon a product as awesome as Zune which they obviously put their heart and soul into. Great product.
The Zune sucks, but their website is great!
“The reader who attended the event observed “curiously, the Microsoft booth did not appear to be swamped with customers during the weekend, but there did seem to be a distinct burst of activity on eBay selling monogrammed red Zunes.”
Priceless.
Oh, and C1,is your face milled or smooth?
Wow… No Zune Tang yet, I am amazed…
its now official – the zine is dead.
Another one of Microsofts failures to join their catalogue of commercial dissastsrs.
Where will it all end I wonder…
I think Zune Tang was putting service pack 3 on his XP machine, and is stuck in a rebooting cycle….
Easter Egg!
Drag the nifty MDN image ‘Microsoft Zune makes a big splash’ to your desktop and check out the name of the picture file.
BWAHAHAHAHA!
This website has got to be the biggest self licking ice cream cone I’ve ever seen. I understand that news sites geared toward a specific brand are going to attract its share of fanboys, but this is redicuous! You poor saps are brainwashed! People that post on this site must bow and pray towards Cupertino 7 times a day! You guys are pathetic!
Jon (Considering the topic, this is a joke name, right?) sez:
“You poor saps are brainwashed!”
I have yet to meet an Apple fan who is brainwashed. Windows fans, yes. Apple fans, no. Probably what is happening is you are reading the rather fun and snarky posts here from the perspective of a sheep. You’ve never run into so many mavericks in one place before. We don’t herd. We celebrate having discerning, futurist tastes. We don’t settle for mediocre. We don’t settle for rubbish. We’ve all broken away from the pack.
The Zune is great fun to slam. Get some joy and some spirit of competition and join in.
i don’t understand why so many of you still think that Zune Tang is a Windows/Zune user.
he probably changed his name to have fun at the expense of another lame microsoft product.
every single of his posts is a parody.