“Microsoft has been keeping awfully quiet about sales figures for its Zune, a product that many Windows Enthusiasts originally predicted would cause considerable grief for Apple’s iPod. However, despite a new model refresh last fall and plenty of advertising, Microsoft has been left to announce that its actual sales are still a joke,” Daniel Eran Dilger writes in the RoughlyDrafted article, “Zune Sales Still In the Toilet.”
“According to an Associated Press article citing Jason Reindorp, Zune’s director of product marketing, the device has sold “just north of two million” between its debut in November 2006 and May 2008. Apple has sold roughly 76 million iPods during that same period, more than doubling the installed base of iPods since the Zune’s debut,” Dilger writes.
Dilger explains that, in total, “152 million iPods [have been] sold (157.4 million if you count the iPhone) of which only 5.7 million were sold before 2005.”
“While Apple is being beaten up by pundits for only selling 52.7 million new iPods in the last year compared to the 48.4 million it sold over the year prior, those figures also exclude Apple’s “best iPod,” the iPhone. Add those in and Apple sold 58.1 million units over the last four quarters, an increase of 20% over its own sales a year ago. That’s ten million new sales over its previous record, or ten times as many new sales as the Zune managed to find this year,” Dilger writes.
More fun, including an excellent opening graphic, in the full article here.