Just like the New York Yankees had to take a back seat to the Boston Red Sox, it’s just about time for Apple’s New York City flagship, Apple Store Fifth Avenue, to lose its crown to Boston.
“Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store’s main claim to fame? It’s huge. We’re talking largest Apple Store in the world, by square footage,” Jordan Golson reports for Gizmodo.
“The store, in the city’s historic Back Bay district, looks like a four-story glass cube. It’s the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it’s a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit,” Golson reports.
Full article, with more and larger photos, here.
That looks awesome… I’m so glad Apple went into retail when everyone said they shouldn’t.
I’m hoping they will stick in a theater somewhere. That was a huge draw to the SoHo store, but disappeared in the Fifth Ave and W. 14th Street stores in Manhattan. While not everyone takes advantage of the lecture sessions, it’s a very very powerful marketing tool. Buy the computer, we’ll show you how to do a few things here. The space makes no money directly, but it’s a brilliant long term strategy.
That is awesome, the largest apple store is in Boston along with the MLB’s best team. Rock on!
Enjoy it while you can, MAC sheep. Microsoft will soon open retail stores that will put these Apple dumps to shame. My heart starts racing when I think of the hands on Microsoft experience at these Apple retail store killers. Zunes, xBox and of course Vista on desktops and laptops alike drawing in the masses to get a taste of real innovation.
I can see the comments now. “Last Thursday in the middle of the afternoon I walked by a Microsoft Store and it was PACKED!” Buh-bye, Apple.
Your potential. Our passion.™
Fudge-packing with Zunes featured on Thursday. Ballmer-bulbs handed out to the first fifteen visitors.
@ Zune Tang
Microsoft has no taste, style or esthetic. I’d give MS 6 months a year on the outside before they start closing them up. MS Trailer Trash style and getto esthetic just can’t attract customers with money.
Maybe they can convince K-mart to rent them space to open some MS Stores in K-mart stores as a trial before opening a bunch of mini strip mall locations anchored by 7-11 stores or a laundromats.
Dont forget, They will have a bunch of Big Ass Tables to show off too!
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Zune, you are so funny…. for the average person, it’s hard work sounding so dumb…. but your wit makes it easy…
I think you are brilliant.. unless of course your posts are serious. I have to believe they are tongue in cheek.
Yet another city with a venue for showing businessmen what Apples are really good at. Oh, we’ve had Chestnut Hill and the Cambridge Galleria for a while, but neither of those is in the heart of the city and neither of those has the room for a small theater or two for training use.
Yeah … this will be a Good Thing.
Zune spelled backwards is? Enuz! LOL I think someone at MS is missing a gimp. I think you should run back home now little gimp.
So WTF, Steve cant us a Macworld of our own?
Yeah Boston!! ♥ You’ll always be my #2 to sweet SF!
I hope that Paul Thurrott – Legend In His Own Imagination who is a resident of Boston will be welcomed into the store, if only that can wrap the bastard in bubblewrap and duct tape and throw his ass into the bay.
I remember reading here that there was quite a battle getting the design of this store approved by the historic district review board with approval authority. It looks like Steve won. Again. Is that terra cotta behind the glass wall?
@Tang
MS is already in possession of those miraculous retail outlets.
They’re called “Sears”, and every time I walk through one, I see a Zune being returned for a store credit.
enough said
and he sucks balls
Perhaps MDN should end every article with the following info:
Zune Tang is satire. As in, not really serious. As in, yanking your chain for laughs.
just sayin.
That sto-ah’s wicked awesome! Yankees Suck!
MCCRF…
If they bind Thurrott in bubble wrap, he’ll float.
I vote for duct tape and cinder blocks. Even that may not work… all shit floats, doesn’t it?
As for the stores, size isn’t everything. As they say in real estate… What are the three most important things about a property?
Location. Location. Location.
I’ll take Fifth Avenue and 59th Street EVERY friggin’ day of the year over Boylston Street across from the Pru. More people walk past it every day than LIVE in Boston, ferchrissakes.
I’ll swap Carnegie Hall for Symphony Hall ANY day!
I have a feeling the new stores planned for NYC will eclipse the Boston store shortly. I was just in Boston two weeks ago, and I must say, it has gotten nicer than the last time I visited up there.
i hope they have separate parking for Red Sox and Yankees fans.
/too soon?
The 2 spaces needed for Yankees parking can easily be handled on the street.
Boston.
Bah.
Most racist city in America.
Hopefully, the Apple Store roof contract wasn’t given to Modern Continental.
theloniusMac…
Barry Bonds is that you?