“SiiTE Interactive, a New York-based creative marketing agency, said it’s developing a range of iPhone [and iPod touch] applications for clients and just for experimentation. One is for a yogurt chain interested in SiiTE’s idea for mobile coupons,” David Needle reports for InternetNews.com.
“The concept is that iPhone user will be able to mix a virtual smoothie, picking, say vanilla yogurt, strawberries and other ingredients on the screen. Once the ingredients are selected, the consumer can literally shake the iPhone to ‘blend’ up the drink they want (software written for the iPhone’s accelerometer lets the device respond appropriately to the shaking),” Needle reports. “Then the consumer can go to the yogurt shop any time with their iPhone and have an on-screen bar code scanned to receive the discount.”
“‘It can be a channel to keep you connected to the company,’ Alan Ruthazer, CEO of SiiTE Interactive, told InternetNews.com,” Needle reports. “‘It’s a fun thing to show off to your friends and we think it can be an effective form of viral marketing.'”
A few other ideas being cooked up by SiiTE for the iPhone include an ‘Origami-gram,’ an illuminator for rock concerts and a virtual juice squeezer.Full article here.