Apple’s iPhone, iPod touch soon to have a whole lotta shakin’ goin on

“SiiTE Interactive, a New York-based creative marketing agency, said it’s developing a range of iPhone [and iPod touch] applications for clients and just for experimentation. One is for a yogurt chain interested in SiiTE’s idea for mobile coupons,” David Needle reports for

“The concept is that iPhone user will be able to mix a virtual smoothie, picking, say vanilla yogurt, strawberries and other ingredients on the screen. Once the ingredients are selected, the consumer can literally shake the iPhone to ‘blend’ up the drink they want (software written for the iPhone’s accelerometer lets the device respond appropriately to the shaking),” Needle reports. “Then the consumer can go to the yogurt shop any time with their iPhone and have an on-screen bar code scanned to receive the discount.”

“‘It can be a channel to keep you connected to the company,’ Alan Ruthazer, CEO of SiiTE Interactive, told,” Needle reports. “‘It’s a fun thing to show off to your friends and we think it can be an effective form of viral marketing.'”

A few other ideas being cooked up by SiiTE for the iPhone include an ‘Origami-gram,’ an illuminator for rock concerts and a virtual juice squeezer.Full article here.


  1. How cool is that! Saving trees due to no paper coupons AND being able to get your coupon (no more forgetting it at home). Plus, think of the fun your kids will have making us smoothies. On the other hand, think of how many smoothies you’ll buy just because the coupon is too cool!

    I hope many of Apple’s 200+ patents covers the accelerometer and other motion-input sensors. That would effectively bar any competitors from coming close to what the iPhone/iPod Touch will offer once these apps are released.

  2. K, you seem to have beaten ZT to the droll … now we have two? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    This sort of thing is likely to take the iPhone a step beyond mere Smart Phones. Break the mold, so to speak. So … WHY did it take Apple so many months to bring out the SDK? Oh, right, capturing the early adopters with a minimum of effort.

    This is going to raise the price of my AAPL shares something fierce, I’m glad to say. Hang on tight, guys and gals, it’s gonna be a RIDE!

  3. I-Phone Apps? So what.

    Microsoft is dying to get into social networking and I believe their magnificent and revolutionary Surface is just the ticket. An over served bar patron can stumble into a Surface table with virtual drinks and Microsoft’s innovative and soon to be patented spillarometer technology will tip the drink over and present you with the following options:
    • Pick a fight with the moron who spilled the virtual drink,
    • Insult the girlfriend of the moron who spilled the virtual drink,
    • SMS your phone number to the moron who spilled the virtual drink.

    Pretty cool. The possibilities are endless. As usual Apple doesn’t have a clue.

    Your potential. Our passion.™

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