Jim Cramer: To today’s teens Apple Macs are computers; Windows PCs might as well be typewriters

TheStreet.com’s Jim Cramer explains why Apple’s products are unquestionably better when it comes to the teen market, how Mac sales have taken off beginning in February, and how the future will not require shades for the OS-limited, Windows-centric PC box assemblers and faux iPod/iPhone peddlers.

Cramer says, in part, “I don’t believe anybody’s going to ask for a HP or a Dell when they go to college… They’re going to ask for a Mac. It’s a remarkable pull. And unless you’ve seen kids use [Macs], I just don’t think you understand why Mac sales, beginning in February, have begin to accelerate. Go spend some time [with a] 13-year-old. [Windows PCs] are not computers, those are things that parents use, they are not computers, they are these devices that parents got because maybe they go talked into it… or because they didn’t understand… they’re not computers; a computer is a Mac. Like an iPod is your music device, a Mac is your computer – and those other things are just things that were from another day. They might as well be typewriters to these kids… It only takes one session of watching your kids to know that the other companies that make these devices are irrelevant.”

Watch the highly-entertaining video here.

MacDailyNews Take: As we wrote back in January, “The PC box assemblers are stuck with Windows, which is your father’s OS… As usual, PC box assemblers don’t get it. They stuck themselves to Microsoft Windows and now — to take the automobile analogy to its real logical conclusion — they’re resigned to painting the outside of their products in order to try to hide what’s rusting inside. Taking your products to Earl Scheib while continuing to preload the same old awful Windows along with mounds of crapware just isn’t going to cut it with today’s increasing tech literate consumers.”

And the Children Shall Lead. The world is finally realizing that Gorgan Bill Gates duped them.

Gates sold the world a bill of goods. A copy can never measure up to the original. That the world accepted such a bad copy is a testament to the widespread tech illiteracy of the 1990s and earlier. The Windows mistake has now been recognized by the tech literate and the correction has begun.

[Thanks to MacDailyNews Reader “Nathan” for the heads up.]

50 Comments

  1. While I love to hear this kind of thing, I really wish Cramer would make up his mind. As I’ve mentioned before, I sat here not two months ago and watched him shaking his head and saying “I think you missed your chance with Apple, I think you missed your chance with Apple”.

  2. I like his closing comment: “it just takes one session with a 13 year old [using a Mac] to see that the others are completely irrelevant”

    What I’ve been saying for 24 years now!

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  3. So, just wait about five years, when those 13-year-old kids are starting to spend their own money, and in ten years when they start influencing business decisions. Apple has a bright future.

    Apple blew it the first time, when they had Apple II’s in all the schools. Apple was giving them away to schools, to get kids using Apple tech. Apple did not take advantage of that opportunity.

  4. Oh great. So using Microsoft’s mature Windows makes me some old fuddy-duddy? I’ll have you little baby MAC sheep know that I can get quite of bit done on my trusty Dell rockin’ Windows Vista.

    Just this morning I made an “OUT OF ORDER” sign for a broken urinal in the bathroom next to marketing the second floor. In color using Powerpoint with clip art. Perhaps when you snot nose teenagers get REAL JOBS you’ll know what I’m talking about. Until then keep wasting your time with your toy MACs. Dorks.

    Your potential. Our passion.™

  5. Friends,

    That guy Cramer is totally schizoid;

    one day on CNBC (in 2008) he says that Apple products have no place in the business environment
    (to Erin Burnett after she comments she wants an iPhone), those products are strictly for consumers; and the iPhone is just an accessory. Apple will go nowhere in Enterprise, the IT people will not allow it.

    I have never forgotten that.
    He was sitting in a tall directors chair, stage right/screen left to Erin Burnett.

    grrrrrr.

    And I actually do not wish everyone to use Apple products. Call me elitist but Apple is not for everyone.

    F1Mikal in NYC

  6. It’s simple: Windows is the Russian Lada versus the Apple Macintosh/BMW 3-series. No match. Six years ago my kids were the first ones in their grades to have iPods. Now all of their friends do. Now they are all buying Macs to take to college. Cramer’s just doing CYA here. Especially funny is his fascination with the amazing “iChat.” Where ya’ been, Cramer?

  7. LOL
    the look on that lady’s face was like “huh?”
    Cramer flew right over her head with that one.
    Adults have pc’s at home for work, what kinda of job does a
    12 year old have? Chief corporate lead accounts manager?
    NOT!! They want to do fun and creative stuff to . . .
    expand their minds maybe?
    Get A Mac.

  8. Many people still aren’t getting it because they equate familiar with better. After showing someone how to set up things like network and printer, my Windows suffering student seemed amazed, “And that’s it? It’s all set up?” Yet still remarked, “but Windows is better.”

  9. “PC box assemblers don’t get it. They stuck themselves to Microsoft Windows …”

    With all due respect, MDN, PC assemblers didn’t stick themselves. They got stuck with the only game in town. History shows that there were plenty of box assemblers ready to jump on the Mac train when Apple allowed it. And it is obvious that the same would happen now if only Apple allowed it. PC box assemblers don’t have much of choice right now NOT to tie themselves to MS Windows. (Oh, and the 90% of computers sold being Windows based factors in, I guess).

  10. Windows was good for the first generation of computer users who knew no better, could not discern and used what they were given. Wow!

    When you can choose, when you know more, when you expect more, you would not now choose Microsoft Windows.

  11. Cramer gave a left-handed compliment to Apple. What he was really saying is that Macs have become cool and trendy with younger users, fashion accessories he called them. While they are hot now, what will happen when those items lose their panache? Will the Apple stores remain trendy or become passe’?

    If any of us were able to guess at the next hot trend we could all retire early.

    I

  12. Why do these PC makers keep sticking with Windows? Is Microsoft holding a gun to there head? They could easily buy or develop there own OS if they just put some money and man power behind it. What do these people do all day?

    Apple is on top of there game, while every other computer company seems totally oblivious.

  13. “Why do these PC makers keep sticking with Windows? Is Microsoft holding a gun to there head?”

    Yes, it is.

    It is, metaphorically speaking, holding a gun to their head.

    You see most of them have plenty of customers who want Windows. And why that is is obvious enough: Windows may not be very good, but it’s now got a dug-in position, being it’s what lots of people already use and what lots of existing software runs on.

    If an OEM seriously offered an alternative then Microsoft would make it extremely painful for that OEM. Don’t forget, right now, these OEMs need Windows for many of their customers. The OEMs do what Microsoft says or they don’t get favourable terms when licensing Windows.

    Yeah, they _could_ use an alternative. In fact, right now Dell _does_ offer Ubuntu Linux:

    http://www.dell.com/content/topics/segtopic.aspx/ubuntu

    But Dell don’t offer it too obviously.

    Is there any mention of Ubuntu on Dell’s homepage?

    http://www.dell.com/

    Have you seen any nationwide advertising campaigns from Dell for pre-installed Linux?

    They don’t do these things because if they did Microsoft would come down on them like a ton of bricks.

  14. OK. I have to chime in on this. It is said over and over again that “The PC box assemblers are stuck with Windows…. blah blah blah.” They are actually not. Before I switch over to the Mac about 5 years ago, I came from a technical background where my OS of choice was either Linux or Solaris. Indeed, anytime I bought a so-called “box assembler’s product” (usually generic), I slapped on either Linux or Solaris. These two environments are GREAT for software developers. Well, when Apple finally did something right – and this is the biggy – Apple switch over to UNIX – I tried it out. Well, needless to say, I haven’t looked back. But the first thing I attempted to do was create a dual boot of OS X and Linux on my Power Mac G5. Yes, I could do that. I had limited success doing the same with Solaris. But lest I go on in this trend of though, my point is, box assemblers can install Linux or Solaris on their boxes, and those are great environments for software developers like me. Indeed, where I work, we have rooms of Linux generic boxes which simulate fluid dynamics for missiles. OK. My point:

    Stop calling those boxes OS limited – they aren’t – they easily run Linux and Solaris – and I’m still to get Solaris running properly in my Parallels desktop.

    Yes, I have 6 Macs, and a Linux box, and Windows XP in bootcamp (when I have to run it), but those generic “Windows” boxes Are Not OS limited. Yes, they cannot run OS X, but some would say that Solaris is way more advanced in software development than OS X. Not necessary so, Linux, but that’s another story. And, consider this, Linux and Solaris, plus all the tools they provide are free.

    Thanks, for listening.

  15. Yes, this industry tends to follow trends but Apple is good at setting the standard for the next trend. Notice how much translucent stuff came out after the iMac. I mean everything from vacuums to irons were copying the look. This hasn’t changed. Apple continues to throw off the old and do something innovative and new. Watch the world follow.

  16. The Kids do get and that is a good thing. If you ask kids what is best about the Mac they’ll all give you a little different list but the key points will all be.
    1) UNIX
    2) True 64 Bit
    3) Symmetrical Multi processing
    4) Fast OS with great UI

    If asked if they like Windows they’ll have these things to said.
    1) Old
    2) Slow
    3) outdated 8,16,32 Bit OS and the 64 bit versions is just a memory management patch
    4) No support for symmetrical multi processing
    5) my parents use Windows cause they use it at work and the sales guys told them Windows systems were better and cheaper.
    6) Windows developers are stupid because they don’t know how to writer proper multithread applications properly because Windows doesn’t handle multithreading right. ( I teach kids at a youth center programming a few times a week. The kids are always telling me stories about their Windows usage. One of the Kids Mom is a programer for a software company, (she writes Windows Software), She was working on some code and she was stuck because the function wouldn’t work. My student being a developer in training looked over the code she was writing and re-wrote to make it multithreaded and Symmetrical Multi processing optimized. When me showed the code to him Mom she started picking it apart on why his code wouldn’t work and why it wasn’t good code. He then brought the code to me and we reviewed it and his moms comments. I then asked the class if they want to learn about programing using Microsoft Windows and the Microsoft programing tools, I then gave a demo and the class agreed that Windows Programming was bad and not very useful. As for the Kid’s mom well we had a chat and she didn’t mean to criticize his work and I’ve given her a few refresher classes and she changed employers, She now works at Google.

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