Veteran Wall Street executive Roger Ehrenberg and his “entire family are shifting from PC to Apple.”
“We’re getting an iMac with a giant screen for family use in the kitchen. MacBooks for my wife and boys. A Mac Pro for my office and a MacBook Air for travel. An AppleTV for the family room. An Apple Time Capsule and AirPort Extreme for storage,” Ehrenberg reports for Information Arbitrage.
“We’ve gotten a taste of Apple as my older son got a MacBook last year, and I’ve seen first-hand how incredibly easy it is to operate in an Apple environment. I’ve spent so much time analyzing Apple from a competitive perspective that it’s hard to believe I haven’t been a user. But now I’m converting talk into action,” Ehrenberg reports. “I am totally pumped.”
Full article here.
MacDailyNews Take: This is the cusp of an epidemic.
One down, a few million to go. Wish I had his salary- that’s a big bag of Apples he’s buying!
Love those converts, they’re the most evangelical of us all!
Always good to hear but are we now going to start listing every person who switches to a Mac?
At some point, I may consider an Apple TV, since I don’t have the typical cable box on top of my TV.
Having an entire family baptized in the waters of Mac is much more fun than bobbing for apples…..
I’ve lost count of the number of switcher stories on the Web. It’s gone beyond anecdotal.
We’re going to see much more of this in the near future. Our family has been transitioning to all Apple, a MacBook, MacBook Pro, 24″ iMac, Apple TV, Airport extreme, iPods, etc. etc.
Roger is one of the smartest guys on Wall Street. Do not ever underestimate him.
While this is a “significant win”, I’d rather hear about an Enterprise deciding to transition 1% of their PCs over to Macs – the sales numbers (both volume and dollars) would be much higher and the effect on next quarter’s sales, and the following quarters, would be much greater as well. Hey, Bank of America, how about a 20″ iMac on the desks of the Bank Officers on the floor in the branches? Or GM, how about some 24″ iMacs in your design department … give them a sense of style!
This is great news for the MacBook Air as well.
” . . . and a MacBook Air for travel.”
It’s the perfect laptop for the business traveler who needs the portability of the MacBook Air.
DLMeyer…
I think the switching trend is for home users, especially the executive types… see the advantages of Macs with home use and want the same at work. They TELL the IT dweebs to get it done.
This is the same trend as with the iPhone. Users are demanding that it work at work.
I think we’ll be seeing more and more of this, especially with Apple so publicly supporting open standards vs. Microsoft trying to impose theirs… the IT twits’ usual complaints about Apple being closed, proprietary, etc. have lost their ‘validity’. People actually know what Apple is up to rather than getting bamboozled by IT MS-shill FUD.
Oh for the love of money! :>)
I am continually amazed at people who buy a Mac Pro to surf on line, type up documents, and send email. I don’t think this guy is doing high end video and/or graphics stuff.
You never really hear about people switching to Windoze and gushing about it.
I wonder why, Monkey Boy.
Will an Airport Express work with a non-Apple (b, g, n) router to increase signal strength for the iPod touch?
I recently switched my 74 year old mother from PC to a Mac Mini, she loves it! On the PC every time I was visiting I had to go through and teach her how to do something, and she never got importing images to a word document (office 2000). Since switching to the mac she’s loved the speed upgrade (from P4 HT 3ghz, 1gb ram). Also amazing is that she has been able to figure out several things on her own, after years of teaching her step by step how to do things in windows, and with several notebooks filled with instructions on what to do, to have her figure out how to edit an address book entry without ever asking me how is awesome! A true testament to intelligent and clean UI design.
She hasn’t tried making a newsletter yet, but when it comes time for that I know she’ll find it easy to use Pages to add images to her document and make it look great.
I just made the switch from my MacBook Air which could theoretically be hacked in as little as two minutes, to a Dell ThinkCentre tc4400 Tablet PC.
The computer crashed right out of the box, but was happy to find lots of free software demos startup immediately upon reboot, including three DVD Burner apps and virus protection software from Norton AND McAfee. The windows multitasker keeps so many behind the scenes executables running at full speed no virus or trojan horse could buy the time to really infect my PC. But these are just my 1st impressions after playing with it for a week. I’ll have more details when I figure out how to connect to the internet or burn a music CD.
He’s a major number cruncher but his most important task will be ripping his DVD’s with lightning speed.
@MHCIV
Macs can theoretically be hacked. Never happens. Maybe it’s just your theory.
Windows is IN FACT hacked all the time.
@GizmoDan
See ZuneTang.
Never fails to put a smile on my face…
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Heh, heh, heh…:
“We’re getting an iMac with a giant screen for family use in the kitchen. MacBooks for my wife and boys. A Mac Pro for my office and a MacBook Air for travel. An AppleTV for the family room. An Apple Time Capsule and AirPort Extreme for storage,”
Apple stock will go up with this guy’s purchases!!
When was the last time a banker helped solve a problem?
Someone tell the guy that if he waits until June he can get a free (w/rebate) printer and iPod with every purchase. And with kids in college I hope he’s using the student discount.
Nice… this is a serious chunk of change.
I’m no banker but I also made the complete switch to Mac after 27 years in the MS world
iMac in Den, Airport Express Base Station, Apple TV in Living Room and unlocked iPhone. Now, gotta save for the Macbook Air.