“The iPhone gets the most press and the iPod sells in the largest quantities, but it’s the Macintosh that really drives Apple’s growth, says Gene Munster,” Philip Elmer-DeWitt blogs for Fortune.
“In the second installment of a multipart report on Apple’s “3 Cylinder Engine,” Piper Jaffray’s chief Apple analyst looks at the Mac business over the next couple of years and likes what he sees,” Elmer-DeWitt reports.
“Munster is conservatively modeling global market share to remain flat this year, but he notes that enterprise sales account for 70% of the worldwide market, a segment Apple is not aggressively targeting,” Elmer-DeWitt reports. “In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S.”
More in the full article here.
I believe him. After all, analysts are never wrong.
Twenty-one percent market share among consumers in the US. Wow. This is really going up. I wonder how the enterprise “nut” will be cracked. By the iPhone first perhaps.
reeks of april fools too me
yes.. the mac share is high and getting higher all the time… but I doubt its at 21% yet
Magic Word = written.. as in don’t believe everything that’s written….
I’ve always thought the market share among consumers would be the more interesting number to track in computer sales, rather than the normally reported &#xsh;are of ALL personal computers shipped.
after all, this is the number representing what individuals freely choose themselves to buy, rather than the millions and millions of PCs bought by corporations included in the overall market share#.
it’s kinda like back in the early 90’s when the Ford Taurus was the “best selling” car in America for several years but that included a lot of fleet sales that the 2nd runners didn’t have.
It’s a real article. So much for April Fools!
The world has a long time to slowly realize OS X is the only choice if you want to be serious about your computing. There is no real competition and I doubt there will be for some time to come…
Yep. looking at just consumer sales it is very possible.
Keep in mind over all sales also includes all those dumb pc terminals as cash registers and on and on…
Apple has a 67% consumer market share of my family members who live on the South Side of my street…
Apple Mac consumer market share hits 21-percent in U.S.
Oh And….
Apple has less that 3% of the overall worldwide share, but hey, that’s not important at MDN!!!
This news should be mentioned anytime, but not April 1 ..
well, I have been doing my part, so far 4 of my friends have switched to macs in the past 5 months. I have several, and Mom has one. And I am seeing more and more folks with iPhones… I’d say 35% of my friends have iPhones now (roughly), depending on how you measure friends LOL
Tens of millions of PC clones with 2 year old chips and pirated copies of XP, 2000 or ’98 made in India, China or South America should not count in anyone’s totals, but they do.
Besides, the USA is the center of the Universe, just ask any American.
“Besides, the USA is the center of the Universe, just ask any American.”
No, just the Milky Way Galaxy. There’s no need for hyperbole.
Move the decimal to the left and this “analyst” might have something. My estimates are Apple MAC consumer market share should be 2.1% by late summer 2008 unless Dell introduces some new colors in their laptop line. Then Apple will probably fall to 1.3% market share from their present 1.7%.
Oh, and it was reported today on Fox News that the USA is indeed the center of the Universe. The thing that surprised me most was that there are other countries out there besides the USA. That’s just crazy. I’m not interested in meeting any of them though.
Your potential. Our passion.™
more @ spinner
Besides cheap clones, worldwide share I believe also includes a lot of other applications such as point of sale terminals (glorified cash registers) and things like that.
Who cares if Apple doesn’t get any of that business, as it makes almost $0 for the makers of that kind of hardware.
Apple has 100% of the Apple computer market.
Nice spin, Spinner!
You are confusing markets – a common mistake. The 3% share is worldwide overall computer market share – not to be confused with the CONSUMER market this article cites!
Note the post above which differentiates between the business market, which Apple does not really bother with, and the consumer market.
You really should be a bit more careful in your ‘spin”!!
> Besides, the USA is the center of the Universe, just ask any American.
The mother of all black holes pprobably resides somewhere near the center of the universe. Come to think of it, that fits. It’s on its way into sucking three trillion bucks, including interest its citizens must pay, before the latest adventure has been fully accounted for. Oh well…
Zune Tang,
You forgot to mention other countries are there for us to build bases on. We are practicing for the inevitable ET invasion, which will come right before rapture.
@Al,
“I believe him. After all, analysts are never wrong.”
But, Gene Munster is the best known (and nearly always right) Apple analyst out there today. He has been positive on Apple since the release of the iPod.
Oh, come on. How can we really trust anything published today?
Real article. Right.
And I’m Hg Wells.
I’m actually going to take this at face value – despite the date. OK, the numbers are nearly twice what I expected, but that could just be a bleep in the statistics. A slow month for PCs and an unexpectedly big month for Macs, plus a favorable slice of the market … 21% of US consumers is just possible. Has the Enterprise market grown to a full 70% of the over-all? Up from 66%? That, by itself, could generate an improved market share position for Apple.
Five (of seven) adults in our household own Macs, two own PCs. Our friends are switching. Even if the numbers are not truly representative, they tell the tale – Macs are taking over.
@Pete,
Thanks for clearing that up. I always wondered why the USA had such a gigantic military if they were the only country in existence—it’s the ET invasion before the rapture.
I think Fox News goofed when they led with the USA in the center of the universe thing. The rapture should have been the top story.
Your potential. Our passion.™
“Apple has less that 3% of the overall worldwide share, but hey, that’s not important at MDN!!!”
funny the article says 10%. read it.
now i have no way of knowing if that is right, but who would you trust, Gene Munster, or someone who responds from his moms basement using the name spinner…..
gosh, when you put it like that…..
Hey there ZT:
My boss bought those wonderful Dell PCs. They were obsolete before they arrived.
Every single day one of those Piece of Crap computers crashes.
He’s spent our bonuses on tech support and dicks like you still think M$ is a good company? What a joke.
Oh yes, we also have Macs.
Two years and counting: ZERO tech support needed.
ZERO.
You M$ trolls have no clue.
Microshaft.
You problems. Our fault.™
I wish I could take that dufus troll up there to my workplace.
You wanna know our IT bill for EIGHT Dull pcs?
Passion? Passion for f*****g profits.