Apple ‘Get a Mac’ ad campaign seen taking toll on Microsoft’s reputation

“A new ranking of global brands shows Microsoft’s reputation sinking in recent years. Among the possible factors: Apple’s ‘I’m a Mac’ ads,” Ina Fried reports for CNET.

“Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in 2004, according to the survey from CoreBrand released Wednesday,” Fried reports.

“‘The effect of Apple’s ‘Hi, I’m a Mac’ advertising campaign may have taken its toll on Microsoft,’ CoreBrand CEO James Gregory said in a statement,” Fried reports.

“Some other tech firms have also seen their brand on the move. Motorola has dropped to No. 94 from No. 83 in 2006, while Toshiba rose 10 notches over the prior year, to No. 71. And as for that Cupertino, Calif.-based troublemaker, I couldn’t find it on the list,” Fried reports.

MacDailyNews Note:
• Apple dominates UK list of coolest brands with 3 in top 20 – September 14, 2007
Survey shows Apple near top of U.S. consumers’ most-trusted brands – April 25, 2007
Apple #1 brand in North Amercia, #2 after Google in global rank – January 26, 2007
BusinessWeek survey: Apple’s global brand value grows 14-percent – July 28, 2006
Apple the most popular brand in U.S. and Canada; close second to Google in global contest – January 22, 2006
Apple Computer among top gainers in BusinessWeek’s 2005 Top 100 Global Brands list – July 22, 2005
Apple ousts Google as top global brand – January 30, 2005
Apple take number one spot in US & Canada ‘Brand of the Year’ survey – February 04, 2004
Interbrand names Google, Apple top two ‘Global Brands of the Year’ – February 03, 2004

Full article here.

[Thanks to MacDailyNews Reader “Adam W.” for the heads up.]

While Apple’s “Get a Mac” campaign certainly has its sting, perhaps an even greater factor is that the world is just finally waking up as they watch Microsoft do what it’s always done: labor to release derivative, junky products that were obviously inspired by Apple?

The chrome-plated turd that is Vista, the brown turd that is Zune, the abandoned “PlaysForSure” partners, the massive Xbox “Red Ring of Death” hardware failures to the tune of $1+ billion, the screwing of 300,00+ Xbox customers with obsolete HD DVD doorstops, the goofy, unprofessional, truth-bending and oft-nauseating CEO Ballmer constantly sticking his big fat foot into his even bigger, fatter mouth… It all adds up.

Microsoft CEO Ballmer talks Zune, laughs at Apple iPhone:

Direct link via YouTube:


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