“Just as those living in shiny houses of self-righteous glass often end up surrounded by shards of their former sanctimony, so Apple Inc. now finds itself the increasingly appealing target of software hackers,” Roger L. Kay opines for BusinessWeek.
“For years, Apple’s marketing has consisted of accentuating the positive and ignoring everything else. As hackers pillaged Microsoft’s (MSFT) Windows operating system, Apple stressed that its computer platform was relatively virus-free, most notably in that snarky ad campaign, “I’m a PC. I’m a Mac.” There was Windows, groaning under the weight of its security apparatus, like some knight of yesteryear packed in heavy armor who, once he fell off his horse, couldn’t get up again. And on the other side, there was Apple strutting about, smacking its gloves together and posing for the crowd,” Kay writes.
“But now Apple is becoming a victim of its own success, and the irony is just too great to miss. Anyone with a mild sense of history is keeping track. The main reason Apple had been left alone by hackers was not by virtue of any superior security technology, the company’s protestations to the contrary notwithstanding. Software is, after all, eminently hackable. Only sufficient motivation is required. And now that Apple’s platforms have become more popular, hackers are getting motivated,” Kay writes.
“Apple sold nearly 7.8 million Mac desktop and laptop computers in 2007. That’s a 37% gain over the number sold in 2006 and well more than double the 2001 volume,” Kay writes. “It’s little surprise then that reports of Mac viruses have been rising steadily.”
Full piece, Think Before You Click™, here.
[Thanks to MacDailyNews Readers too numerous to list here for the heads up.]
Reports of Mac viruses may have been rising steadily, but actual viruses have not. We’ll not even bother refuting, as Kay seems to be the last moron on earth who still believes in the Security Via Obscurity myth. If you really must have a refutation, just read our most recent Take on the myth from December 2007 here.
Keep in mind that as more and more people switch to Macs, they no longer need Windows Antivirus software. The AV peddlers are panicking as their customer base dries up by waking up. As their profits dwindle, some AV peddlers seem to be trying to convince Mac users that they need to buy and run processor-robbing AV protection for an OS that simply has seen zero self-propagating viruses in the wild.
Anyway, the last we slogged through the typical Roger L. Kay stupidity, back in January 2005, he was blathering about how he saw no evidence of the Apple iPod Halo Effect based, ridiculously, only on Apple’s desktop market share.
“Icarus Effect.” “Halo Effect.” The simpleton likes writing about “Effects,” it seems. To bad he doesn’t understand them at all.