At the meeting of Apple shareholders yesterday, Apple CEO Steve Jobs said “that the Flash Lite Player Adobe develops for mobile phones isn’t sufficiently advanced for an iPhone,” Jonny Evans reports for Macworld UK.
Evans reports, “‘Proper’ Flash ‘performs too slow to be useful,’ on the iPhone, Jobs warned. ‘There’s this missing product in the middle. It just doesn’t exist,’ he explained.”
Full article here.
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As someone who integrates interactive media into branding systems day in and day out, Flash is an outdated technology. In the wrong hands, it hampers usability on a web site. And anyone with the right hands uses other more efficient, non-proprietary technology.
So, it’s up in the AIR?
(pun, as usual, intended)
Flash is crap. I’m glad it’s not on my iPod touch, no annoying flashing adverts EVER!
I think the lack of Flash is a selling point!
Jay-Z:
Serious question: if you had to make a list of the best “efficient, non-proprietary technology” to replace Flash’s functionality (not just its video-embedding capabilities), what would that list be?
(I know it’s probably all “AJAX” but more specifically if you would be so kind.)
This is Jobs’ first intimation that he has embraced MS Silverfish.
To most people, no flash no sell. It’ll take time before they digest what Jobs said.
@ Fred:
Our interactive director looks at what we want to do and chooses the best technology for that situation. He has said numerous times that he avoids Flash like the plague.
Flash is an awful technology. It has its place, but I’d replace whatever Flash with AJAX, wherever possible.
@Cassandra:
This is a not as silly as it sounds.
MSFT has been hyping Silverlight since the beginning – even going as far as doing the initial presentations almost exclusively on OS X and MBPs…
Of course, Steve wouldn’t make such a decision without a *significant* favour from MSFT.
So, I wouldn’t say it’s impossible, but it wouldn’t be “cheap” for MSFT either.
Oh, you’ve got to be kidding. No Flash? No JavaFX? Silverlight had better be a ‘No’ as well then.
Just as we’re moving away from web sites which are IE only, we had better not be going back to a web only accessible by using Microsoft products? And you thought the Mac MS Office situation had been bad!
I hope, with future (faster) versions of iPhone, it’ll start supporting flash.
flash is a pathetic slow old dog. get it through your heads people. it can make a modern dual core machine slow down. it. is. crap.
i hope they keep it off my iPhone.
i wish they could keep it off the web…..
I love my iphone, but not having flash is ridiculous. And I’d like to see you develop in ajax what you can do in flash – not even close.
Steve should talk to the Board at Disney. Disney’s website is all flash and can’t be viewed on the iPhone.
silverlight!
I’ve been saying we need to move beyond Flash for a long time – Not to mention (but in fact am obviously mentioning anyway), that all Flash really is, is Adobe trying to be the only player.