“The NPD Group issued a report Tuesday that said Apple had outpaced Best Buy and Target to become the No. 2 U.S. music retailer. Unless the downward trend in CD sales suddenly reverses, Apple will be No. 1, said Russ Crupnick, the NPD Group’s president of Music,” Sandoval reports.
“‘Digital sales were up close to 50 percent and CD sales were down 20 percent last year,’ Crupnick said. “‘Even at half that growth rate in digital sales, Apple will in all likelihood catch Wal-Mart this year,'” Sandoval reports.
“In the offline world, there is a sort of death spiral going on, Crupnick said. As CD sales continue to slide, retailers like Wal-Mart, Best Buy, and Target devote less and less floor space to discs–which of course serves to erode sales even further,” Sandoval reports.
“According to the report issued by NPD on Tuesday, nearly half of all U.S. teens (48 percent) did not purchase a CD last year. That is up from 2006, when about 38 percent of teens made no CD purchases,” Sandoval reports.
“The music industry should follow Apple’s lead and direct their attention to teenagers, Crupnick said. Teens lack credit cards and this often prevents them from buying at almost everywhere but iTunes, Crupnick said. Apple avoids credit cards by pushing the gift cards, which teens can pay for at retail locations and then use them to purchase songs online by keying in a code. No credit cards needed,” Sandoval reports.
More in the full article here.
[Thanks to MacDailyNews Reader “Oh no my shorts” for the heads up.]