Apple iPod shuffle now just $49; New 2GB model priced at only $69

Apple Online StoreApple today announced that its iPod shuffle, the world’s most wearable music player, is now even more affordably priced at $49 and that it is introducing a new 2GB model of the iPod shuffle for $69. The popular iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in five colors-silver, blue, green, purple and a (PRODUCT) RED special edition.

“At just $49, the iPod shuffle is the most affordable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing, in the press release. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”

The iPod is the world’s most popular family of digital music players with over 140 million sold. The lineup includes iPod shuffle, the world’s most wearable iPod; iPod classic holding up to 40,000 songs; the incredible iPod nano with video playback and the breakthrough iPod touch with a revolutionary Multi-Touch user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 75 percent of US automobiles.

The new 1GB iPod shuffle is available immediately for a suggested retail price of $49 through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. The 2GB iPod shuffle will be available later this month for a suggested retail price of $69 (US) through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.

More about Apple’s updated iPod shuffles here.

24 Comments

  1. I mean they didn’t even lower the price of the refurbs yet, they are still $49.. and people grabbed screenshots of the price drop before the site went down.. so why would the site go down? so that us apple idiots can sit here refreshing the screen every 5 seconds that’s why.. what a crock.

  2. In a previous life I was part of a team that, among other things, updated the company web site. About 9PM (Eastern) we’d post a “site going down” notice then start moving files to staging. Less than an hour later we’d take the site down, replaced with a “this site will return shortly” page, then we’d start moving pages in. We’d have everything moved on to each of over a dozen directories on perhaps half a dozen servers by midnight and then the testing would begin. A couple of man-hours per server.
    I did my bit from home … made it easy to fall into bed when done. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
    Dave

  3. These price drops clearly signal that Apple is feeling the effects of tough competition from the Zune. It’s going to be a battle. What’s next? Apple will introduce a me-too points system à la Zune Marketplace? Such copycat behavior would be typical of Apple who refuses to compete based on quality, user experience or innovation. Get ready for more unsubstantiated astroturfing form the MAC lemmings here on MDN. The simple fact is Microsoft has a winner with the Zune and Cupertino is worried.

    Your potential. Our passion.™

  4. @jayburridge: even tho the iPhone and Touch are labeled new, they announced those prices a long time ago.

    The real news today may be among the refurb items- limited time prices on iMacs: $999 for 20″ aluminum iMac!

    Also, refurb iPhones are back after being missing for literally months – $350 for the 8 gig.

    Methinks there may indeed be a big Apple event before the end of the month.

  5. “Apple iPod shuffle now just $49…too high a price unless they are going to discontinue this model and just have the 2GB version.”

    True words of an anonymous dummy. They charge $29.00 for replacement earbuds alone. Admittedly, that’s a little high, but for 10 more bucks I can get an iPod that will hold 25 CD’s? Looks like a good deal to me.

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