Microsoft rearranges the deck chairs

“Microsoft announced a sweeping shake-up of its executive ranks Thursday, placing new executives over operations facing fierce new competition from Google, Apple and cellphone makers,” Saul Hansell and John Markoff report for The New York Times.

“The announcements were part of a broad management reorganization involving seven new senior vice presidents and seven new corporate vice presidents,” Hansell and Markoff report. “One of the more significant leadership changes was in the cellphone operations. Andy Lees was named senior vice president for mobile communications operations. Mr. Lees, who had overseen the server business, succeeds Pieter Knook, who, the company said, ‘made the decision to leave Microsoft to pursue other opportunities.'”

MacDailyNews Take: Yeah, right. Probably wants “to spend more time with his family,” too.

Hansell and Markoff continue, “Microsoft has been paying more attention to its cellphone business following the introduction of Apple’s iPhone and Google’s Android software operating system. In only a few months of the iPhone’s release, according to Canalys, a market research firm, Apple gained 28 percent of the smartphone market in the United States, a greater share of the market than the cellphones using Microsoft’s Windows Mobile software.”

“The other major change was the replacement of Steve Berkowitz, the current senior vice president of Microsoft’s Online Services group,” Hansell and Markoff report. “Mr. Berkowitz, the former chief executive of the online site Ask Jeeves, was hired with great fanfare in April 2006 to help revive Microsoft’s search and portal operations. Microsoft has been unable to make a dent in Google’s growing dominance in search and search advertising. Mr. Berkowitz will leave the company this August, the company said.”

More on which deck chairs are being rearranged here.

[Thanks to MacDailyNews Reader “Bill” (no, not that Bill) for the heads up.]

A fish rots from the head down.

59 Comments

  1. Does anyone around here really believe that that either the old or new VPs at MSoft really feel any threat whatsoever from Steve Jobs’ hardware, his OS, or his software?

    If you do, please cite some actual reference to your belief other than the Mac having captured another fraction of a percentage point of the world wide market the two companies are competiting for?

  2. NO, NO, NO ericdano, leave Monkey Boy where he is. He probably has the final say on any changes that are requested by the new guys. If he can’t understand “old” ideas, what makes you think new ones will penetrate??

  3. No, no, no, no! Ballmer stays put right where we want him – at the helm of this sinking ship MS Micro$haft. Captains leave their wreck last, remember? Better yet, go down withe it! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. You have to Ask Yourself,

    Did you read the article?
    Half a percentage point of market share?
    ….lessseee here….blah blah blah… in only a few months since the iPhone was released, ….28 percent market share…. More than Windows Mobil…. hmmm. half a percent? 28? no threat?

    Yeah, you have to ask yourself if MS executives feel any threat. Clearly they don’t…. Hence, they are spending more time with their families…

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