“It takes a lot to put on a production on the scale of Sunday night’s Grammy Awards. To present the annual music industry honors to the attendees at Los Angeles’ Staples Center and to home viewers on CBS, show organizers use more than 450 microphones, 155 tons of lighting, 13,000 amps of power, 19 video screens, 94 speaker cabinets – and an endless amount of Macs,” Jim Dalrymple reports for Digital Arts.
“You may have assumed that Macs played a large role in putting on what has become the largest audio production on television. But until you sit in on a rehearsal for the telecast, as audio engineers are hard at work mixing the 35 songs that will be performed during Sunday’s ceremony, and see how extensively Macs are involved in the process, it’s hard to fathom just how central the Mac has become to the Grammys,” Dalrymple reports.
“During Thursday’s rehearsal, it was easy to lose count of the number of Macs in the production truck. But there are 14 Macs on board, according to Joel Singer, audio engineer in charge for XM Production/Effanel. That includes MacBook Pros, Mac Pros, G5s, and a G4 capturing video from the stage. Singer said that the Grammy production team has always used Macs to produce the show’s audio, and it will continue to do so,” Dalrymple reports.
Dalrymple reports, “This pair of Macs are just a drop in the bucket when it comes to the Mac hardware responsible for putting on Sunday’s Grammy ceremony. ‘Windows frightens me to death,’ said Singer. ‘I know it, and I know it well – that’s why we chose the Mac instead of Vista or XP.'”
Full article here.
We watched the Grammys the other night and saw — along with an Apple iPhone commercial (“The Great Thing“) that inexplicably didn’t mention the device’s music capabilities — that Monster.com commercial featuring the guy with the huge, oversized legs and… oh, wait, that was Beyoncé.
But seriously, it’s good to see Apple Macs firmly in control of the Grammys; it certainly beats watching a blue screen.
So, Macs are what made Amy Winehouse sound so good. I thought it was the drugs.
They could have just stopped after the word ‘rule’.
ROTFLMFAO!!!
Beyonce looks like a science project – perfect from the top of her head down to her waist and then those big, thick, puffy grandma legs sewn on.
Yikes!
Ampar
What kind of drugs were you taking?
Did they make her look good, too?
“‘Windows frightens me to death,’ said Singer.
‘I know it, and I know it well – that’s why we chose the Mac instead of Vista or XP.”
That IS the Windows strapline for the 21st century…
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MDN,
I wouldn’t complain if I was in between those legs of Beyonce.
Yikes, indeed:
TT: Just a token sample. Leave it to Amy to put the gram in Grammys.
And Tina Turner is still a hot R&B;MILF (or is it GILF?).
Urban Dictionary:
Beyonce-thighed – Thick-ass legs. Usually stuffed into too tight of clothes.
Too much KFC has made her Beyonce-thighed?
Amy Winehouse sound good? I haven’t heard or seen someone that fugly since Fiona Apple tried to make heroin sheik a household word.
Driver,
It’s “Heroin Chic,” you stupid fsck.
Ampar
Yes, I understand Amy won the straw poll, too. That blew me away. And at that point, I was all fired up and ready to see a smokin’ performance, but then it hit me. I was driving and still an hour from home.
Bummer trip, man.
it also looked like they were taking advantage of Shake for all the graphics appearing behing the performers…
” …it was easy to lose count of the number of Macs in the production truck. But there are 14 Macs on board,…”
Does this statement strike anyone else as retarded? The guy loses count of of 14 Macs? When I read the first sentence I was visualizing hundreds of Macs. 14 Macs, after that buildup, hardly seems worth writing about.
Just to prove that there is life beyond the US, Stephen Fry’s Sunday night comedy-drama on UK’s ITV is so stuffed with Apple technology that you could be forgiven for thinking it was the only choice, as opposed to the only sane choice.
Also, I noticed whilst channel-hopping on Saturday that either Scotland or Wales (Six Nations Rugby Union) are heavily using Macs live during the game, presumably for performance metrics: admittedly, if it’s Scotland that’s not that much of an endorsement.
As for Stinger’s statement of fear, one of my partners and I came up with the following question earlier today…
“Why is it that any experience with Windows starts with fear and ends in contempt, hatred and – ultimately – despair?”
Amy Winehouse doesn’t need drugs to sound good! She outstanding. Rehab will probably ruin her though!
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Why did Tina Turner look like she was made out of plastic?
‘I know it, and I know it well – that’s why we chose the Mac instead of Vista or XP.’
An absolute classic quote!
MCCFR: all the big sporting institutions use a marvellous piece of software to film and analyze plays/tactics etc. Footage can be watched at half time as the operative puts in tags as they go so you can look at, for example, the number of corners taken by a player who’s right footed. I think it’s originally Australian.
“So, Macs are what made Amy Winehouse sound so good. I thought it was the drugs.”
Nice to see the ol Ampar wit isn’t totally lost.
hmmm…MW: death
@truthdetector:
Be careful Beyonce might just unscrew those big, thick, puffy grandma legs and bash you over the head with em.
I knew a heroin sheik.
“13,000 amps of power”
— no, 13,000 amps of current (quite a lot, actually) which can be converted to power by factoring in voltage
I would truly like to see an improvement in the understanding of the basic scientific principles such as mass/weight/momentum, work/energy, and power/current/voltage, and similar concepts in this country. The media could help.
Beyonce is a very beautiful woman with an equally incredible figure.
Its a shame that some here only appreciate stick figures.
Now back to the story – Mac’s are the preferred choice of much of the film and recording industry’s creative talent. It was great to learn that the Grammy Awards production team utilized them to execute
a wonderful show.
@KingMel
Watt are you talking about? Me and my friends, James and Isaac would like to know.
KingMel
The only way the media could help would be to either
1) Shut up (and improve everybody’s IQ) or to
2) Make it cool to be intelligent.
Unfortunately, that would mean they were uncool.
I guess we only have one choice….