Apple Macs rule backstage at Grammys

“It takes a lot to put on a production on the scale of Sunday night’s Grammy Awards. To present the annual music industry honors to the attendees at Los Angeles’ Staples Center and to home viewers on CBS, show organizers use more than 450 microphones, 155 tons of lighting, 13,000 amps of power, 19 video screens, 94 speaker cabinets – and an endless amount of Macs,” Jim Dalrymple reports for Digital Arts.

“You may have assumed that Macs played a large role in putting on what has become the largest audio production on television. But until you sit in on a rehearsal for the telecast, as audio engineers are hard at work mixing the 35 songs that will be performed during Sunday’s ceremony, and see how extensively Macs are involved in the process, it’s hard to fathom just how central the Mac has become to the Grammys,” Dalrymple reports.

“During Thursday’s rehearsal, it was easy to lose count of the number of Macs in the production truck. But there are 14 Macs on board, according to Joel Singer, audio engineer in charge for XM Production/Effanel. That includes MacBook Pros, Mac Pros, G5s, and a G4 capturing video from the stage. Singer said that the Grammy production team has always used Macs to produce the show’s audio, and it will continue to do so,” Dalrymple reports.

Dalrymple reports, “This pair of Macs are just a drop in the bucket when it comes to the Mac hardware responsible for putting on Sunday’s Grammy ceremony. ‘Windows frightens me to death,’ said Singer. ‘I know it, and I know it well – that’s why we chose the Mac instead of Vista or XP.'”

Full article here.

We watched the Grammys the other night and saw — along with an Apple iPhone commercial (“The Great Thing“) that inexplicably didn’t mention the device’s music capabilities — that Monster.com commercial featuring the guy with the huge, oversized legs and… oh, wait, that was Beyoncé.

But seriously, it’s good to see Apple Macs firmly in control of the Grammys; it certainly beats watching a blue screen.

30 Comments

  1. “‘Windows frightens me to death,’ said Singer.

    ‘I know it, and I know it well – that’s why we chose the Mac instead of Vista or XP.”

    That IS the Windows strapline for the 21st century… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. Ampar
    Yes, I understand Amy won the straw poll, too. That blew me away. And at that point, I was all fired up and ready to see a smokin’ performance, but then it hit me. I was driving and still an hour from home.

    Bummer trip, man.

  3. ” …it was easy to lose count of the number of Macs in the production truck. But there are 14 Macs on board,…”

    Does this statement strike anyone else as retarded? The guy loses count of of 14 Macs? When I read the first sentence I was visualizing hundreds of Macs. 14 Macs, after that buildup, hardly seems worth writing about.

  4. Just to prove that there is life beyond the US, Stephen Fry’s Sunday night comedy-drama on UK’s ITV is so stuffed with Apple technology that you could be forgiven for thinking it was the only choice, as opposed to the only sane choice.

    Also, I noticed whilst channel-hopping on Saturday that either Scotland or Wales (Six Nations Rugby Union) are heavily using Macs live during the game, presumably for performance metrics: admittedly, if it’s Scotland that’s not that much of an endorsement.

    As for Stinger’s statement of fear, one of my partners and I came up with the following question earlier today…

    “Why is it that any experience with Windows starts with fear and ends in contempt, hatred and – ultimately – despair?”

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