Apple has debuted two new iPhone ads online which each showcase iPhone’s Safari Web browser capabilities.
One of the ads is focused on the popular social networking service Facebook. The ad displays how it is convenient to keep in touch with their Facebook friends even when you are away from a “computer.”
Apple’s “Facebook” iPhone ad:
Direct link via YouTube: http://www.youtube.com/watch?v=s-bcV9gSNg8
The other new ad is based on car buying. The ad displays how powerful it can be to have the internet at your disposal when dealing with a car salesman.
Apple’s “Cars” iPhone ad:
Direct link via YouTube: http://www.youtube.com/watch?v=qye3cbofZAk
See the new ads in higher quality and with a choice of sizes via Apple here.
[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]
Interesting approach – practical uses for this device for regular people. Showing an Apple device actually being used is so un-Apple. Perhaps it might work for the Mac, as well?
Both Lame, especially the internet/car ad.
They look like they were written and produced by Donald Trumps Apprentices.
both awesome. They show the power and possibilities of an internet on the go to regular people. This is what Apple is all about – technology you can actually use, rather than technology that only geeks can kind of use.
I wonder if Apple/TBWA Chiat Day got coop dollars from Facebook and Cars.com to “promote” their iPhone ready sites.
It’s really time for new music, Apple. We all know how the iPhone works now. Give it some sex.
True G Spank, both ads concisely illustrate the sublime power of having access to a big part of the world in your pocket.
My wife and I saw the cars one last night – it kind of made us uneasy as we have iPhones and two Audi A4s in our garage.
How did they know?
@ChrissyOne
Wot like –
“Blues In The Night” by Alvino Rey & His Orchestra
or
“Blues In My Heart” The John Buzon Trio, Ultra-Lounge Volume 06
That would be soooooooo funny.
Look em’ up they “rock”, esp “Blues In My Heart”
“How did they know?”
Did you buy them from Jennifer Meyer? Because that would make it really spooky.
Although honestly the car one is stretching it a bit. The Facebook one, though, is genius.
re: Both Lame, especially the internet/car ad.
They look like they were written and produced by Donald Trumps Apprentices.
—
That’s the whole point!
They are supposed to be real life experiences with real people NOT a scripted monologue with trained actors.
These monologues are customer testimonials, which is a mechanism most businesses use at some point in to market something.
My company uses testimonials in all our marketing and they are a proven marketing tactic that works.
Now do you understand the concept behind the campaign??… real people that people can relate to enforces the desirability message and creates a positive emotional response (e.g. iPhones get sold).
“Although honestly the car one is stretching it a bit.”
I went shopping recently for a high-def LCD TV. I showed the store manager a lower price for the same model set from a competitor on my iPhone in the store. He matched the lower price on the spot.
@C1 “It’s really time for new music, Apple. We all know how the iPhone works now. Give it some sex.”
I vote for “Can’t Get Enough Of Your Love” by Barry White. Just the first 16 bars of intro would be enough. “I’ve heard people say, that too much of a good thing ain’t good for ya baby. I don’t know about that..” Classic.
Maybe they should show the phones trying to access this using the ATT EDGE network instead of WiFi. How dow I know the phone in the comercial ISN’T using the ATT EDGE Network? Because if it was, the commercial would have to be 6 minutes long. I just ran through the same steps as the commercial (they left out a few) and it took 6 minutes to get to the car price. Usually when I am researching internet prices using my iPhone on Edge, I have to input the search item, then I am free to walk around the store…. and after a few minutes, the web page may have loaded. It is slower than dial-up. I was at a dinner party and about 10 of us all had iPhones. Someone wanted to check out my phone and he just laughed at how slow it was on EDGE. Very Humbling.
Ampar: I’m shopping for another one this weekend. Thanks for the tip. iPhone will be “loaded,” and in my pocket.
Pioneer Elite, maybe.
@papasmack:
It must be something to do with the area, because in the S.F. Bay Area, the EDGE network is pretty fast and I could probably perform those car steps in under a minute. It’s obviously way faster than dial-up. What AT&T;needs to do is upgrade their lame speed regions and get them up to snuff.
“Thanks for the tip.”
No problem. It beats the hell out of carrying around print ads, coupons or fliers. And on another note, ever since I bought an iPhone, I haven’t been bored once while waiting in line or for an appointment.
There are plenty of things to keep me amused:
http://www.apple.com/webapps/
Forget the iPhone, print out all the best prices and take them with you, pull it out while you are looking and make notes right on the paper. While your shopping, dont forget that most places will BEAT the price by 10%. You are in the drivers seat. If you show them you can get it cheaper and they only match the price, what is your incentive to buy from them? Be upfront and tell them are price comparing. They may even offer additional accessories.
@Jared. Count yourself as lucky to have such speedy edge network. Its very painful to use without a WiFi connection in my area. -central Cincinnati
How long before car dealers and electronics superstores deploy Edge jamming devices?
Too bad I can’t watch the ad’s on MDN’s page from my iPhone. Yes I know I can go go Apple’s web site, but it’s like MDN is trying to make the iphone look bad.
Sent from my iPhone.
“pull it out while you are looking”
Pulling it out sure would take them off guard. I see your point. Wait, no I don’t.
(“Forget the iPhone, print out all the best prices and take them with you” I hope you weren’t serious.)
@G Spank
“…Although honestly the car one is stretching it a bit…”
I was at a store trying to decide on speakers. On my Touch, I surfed reviews of all the speakers that were available. Perfect.
If I had an iphone, the shopping utility would be used more than checking Facebook.
Couldn’t it at least have been an American car? A CTS? A hybrid Escape? Or my new favorite, the Dodge Challenger?
http://www.dodge.com/en/2008/challenger/
Nothing against Audi, of course.
If you look at the ad frame by frame you will see on one facebook page that ‘Alix Hamilton just wants to get home, and not be stuck in Auckland a wee bit stinky!’
As a (albeit Australian-resident) Kiwi I am wondering is it Alix or Auckland that is a wee bit stinky?
Now a conspiracy theory would go that ‘Steve Jobs is still pissed off about the iTunes NZ store being pre-announced before he got a chance to tell us, and slipped this in to the ad after all these years to get even.’