Apple announces Apple TV update ‘not quite finished’ – coming ‘within two weeks’

Apple today announced that the new Apple TV software update, which allows users to rent high definition movies directly from their widescreen TVs, is not quite finished. Apple now plans to make the free software download available to existing Apple TV customers in another week or two.

MacDailyNews Take: We will rent no movie before its time.

Apple TV’s software update will allow movie fans to rent movies on the iTunes Store directly from their widescreen TV. With iTunes Movie Rentals and Apple TV, users can just click a button on their remote to effortlessly rent movies from a catalog of over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound, with no computer required. DVD-quality iTunes Movie Rentals are $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their computer, all current generation iPods (iPod classic, iPod nano with video, iPod touch) or iPhone. Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports.

The new Apple TV software will be available as a free automatic download to all Apple TV customers within two weeks. Apple TV, which includes the Apple Remote, is available from the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $229 for the 40GB model and $329 for the 160GB model (US and Canada). Apple TV requires an 802.11g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. iPod games will not play on Apple TV. iTunes Movie Rentals are available in the US only.

More info about Apple TV here.

MacDailyNews Take: Lop some more off the share price for this boo boo.


  1. The thing I’m complaining about, as others have stated, is Apple setting a date and not keeping it. This has been a pattern for several years now. The first rule of earning reputable business is underpromise and overdeliver (the “WOW” factor). If Steve had said 4 weeks in the keynote, and delivered it in 3, that would be good business and wouldn’t give the critics a leg to rant.

    Of course, there are always going to be critics and those who will bash Apple no matter what they do!

  2. listen, thing need to be done right, AND on time – this is like telling your boss “I can either do it right OR slow” If that’s your approach, good luck to you.
    In the end this is all extreme pressure for Apple … Can they handle it?

  3. Correction:
    Listen, things need to be done right, AND on time – this is like telling your boss “I can either do it right OR quickly” If that’s your approach, good luck to you.
    In the end this is all extreme pressure for Apple … Can they handle it?

  4. “I read in a review that purchases made through Apple TV won’t sync with iPod/iPhones, and ones made on the computer will do iPod/iPhone but not Apple TV… I wonder who is right?”

    Almost right.
    Rentals made through computer are available to sync to iPod, iPhone and Apple TV. Rentals streamed through Apple TV will not sync to other devices, although play at a higher resolution.

    I accidentally discovered this information in the Mac help files, last updated January 15 (keynote day) but has since disappeared. Mysterious. Could it be that this scenario is being re-written too? Hmmm. . . I can hardly wait to see!!

    magic word: “fact” (really)

  5. Yup, yet another missed deadline. It’s Apple’s new thing. Wait, wait, wait, late, late, late!!! No surprise here! Apple cannot make deadlines anymore! It was supposed to come out in two weeks after the show, but alas, it’s Apple, and it’s late, late, late as usual!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.