Apple announces Apple TV update ‘not quite finished’ – coming ‘within two weeks’

Apple today announced that the new Apple TV software update, which allows users to rent high definition movies directly from their widescreen TVs, is not quite finished. Apple now plans to make the free software download available to existing Apple TV customers in another week or two.

MacDailyNews Take: We will rent no movie before its time.

Apple TV’s software update will allow movie fans to rent movies on the iTunes Store directly from their widescreen TV. With iTunes Movie Rentals and Apple TV, users can just click a button on their remote to effortlessly rent movies from a catalog of over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound, with no computer required. DVD-quality iTunes Movie Rentals are $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their computer, all current generation iPods (iPod classic, iPod nano with video, iPod touch) or iPhone. Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports.

The new Apple TV software will be available as a free automatic download to all Apple TV customers within two weeks. Apple TV, which includes the Apple Remote, is available from the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $229 for the 40GB model and $329 for the 160GB model (US and Canada). Apple TV requires an 802.11g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. iPod games will not play on Apple TV. iTunes Movie Rentals are available in the US only.

More info about Apple TV here.

MacDailyNews Take: Lop some more off the share price for this boo boo.

42 Comments

  1. Yikes… Apple should start building in extra time when promising dates. This just gives MS lovers an opportunity to say “APPLE IS JUST LIKE MICROSOFT! APPLE MISSES DEADLINES TOO!” Better to underpromise and overdeliver.

    I certainly hope they deliver the iPhone SDK on time. It’s too high profile a release to push back.

  2. @erk

    Why are you unhappy? Would you rather have an unfinished buggy product like Vista than a stable polished software? I say take your time Apple. I’d rather have a polished product than some half assed piece of crap. You know like Zune/Vista/HTC… among others.

  3. How many of these ‘delays’ have there been during the past 12 months? Compared to the previous 12 months?

    I thought so. Steve had better pay attention to this. This practice is so MSoft-like; so Dell-like; so un-Appe-like.

    He won’t like the reason he’s on more magazine covers this year…

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