“Apple’s iPhone has lived up to expectations as the most-talked about handset ever released, with O2 revealing that its successful bid to sell the device exclusively in the UK had triggered a three-fold increase in the number of people visiting its stores over the past two months,” Nic Fildes reports for The Independent.
“The iconic mobile phone has generated substantial interest among O2 consumers. Just having the device on the shelves has tempted three times as many customers into its 450 stores in the UK than in the same period a year earlier, said a company spokesman,” Fildes reports.
“Even though many of those customers may have decided against spending £269 to buy the handset, some may have been tempted to replace their phone with a newer model anyway after seeing the functionality of Apple’s handset,” Fildes reports. “Customers that at least flirted with the idea of buying an iPhone and subscribing to a £35-a-month contract are likely to be high-spending contract customers, a key target market for mobile phone companies looking to whittle down the number of low-paying prepay customers they support.”
Full article here.
[Thanks to MacDailyNews Reader “Nick L.” for the heads up.]