IDC, Gartner: Apple Mac sales growth far outpaced PC industry average again in 2007

“Technology research firm Gartner Inc. on Wednesday said Hewlett-Packard Co. strengthened its grip on the title of the world’s No. 1 PC company in 2007, while top rival Dell Inc. added to its top position in the U.S. market during the fourth quarter of the year,” Rex Crum reports for MarketWatch.

Crum continues, “According to its preliminary results, Gartner said that HP shipped 49.4 million PCs in 2007, a 30% increase from 2006, and giving the company 18.2% of the total worldwide market. Dell’s came in second place with a 14.3% market share, but its shipments of 38.7 million units rose just 1.7% from a year ago.”

“The rest of the top five worldwide vendors included Acer Inc., Lenovo Group and Toshiba. Total worldwide PC shipments for the year reached 271.1 million units, up 13.4% from 2006,” Crum reports.

Full article here.

MacDailyNews Note: As usual, in both reports, Apple’s worldwide sales and share do not make the top 5 and are therefore not broken out in any detail. What we do know is that in the preliminary IDC report on worldwide PC shipments for the full year 2007, #5 Toshiba is credited with 10.936 million units for a 4.1% share. From Apple’s earnings reports, we know that Cupertino shipped 1.517 million Mac’s in the first calendar quarter of 2007, 1.764 million in the second quarter, and 2.164 million in the third. Throw in 2.3 million for the holiday quarter (Piper Jaffray analyst Gene Munster’s current number) and that’s 7.745 million Macs worldwide in calendar 2007. Divide that by IDC’s total PC shipments in 2007, 268.96 million, and Apple Mac had 2.88% worldwide market share.

Gregg Keizer reports for Computerworld, “According to Gartner Inc., Apple shipped 1.04 million machines in the last three months of 2007 [6.1% of the U.S. market], compared to 808,000 in the same quarter a year earlier, a 28% increase. The sales surge, however, wasn’t enough to keep Apple from falling a notch, to fourth place, in U.S. sales. In the previous quarter, Apple held the third position in the U.S. market.”

MacDailyNews Note: Apple posted the largest year-over-year growth in Gartner’s research, as its Macintosh shipments rose 28% from the fourth quarter of 2006. IDC’s U.S figures pegs Apple Mac at 1.058 million units, or 5.7% share, up from 808,000 units (4.7% share) for a year-over-year increase of 30.9%. Both firms use slightly different methodology to arrive at their preliminary results.

Keizer continues, “Apple had held the third-place spot in the third-quarter U.S. rankings released by Gartner and IDC last October. That quarter, which accounts for July, August and September, is traditionally a strong stretch for Mac sales because it’s the peak of the back-to-school selling season.”

“Also playing a part in Apple’s demotion was Acer’s acquisition of Gateway Inc., a deal that was announced in August and finalized in October. The research firms’ fourth quarter estimates were the first to combine shipment estimates of Gateway, which had been a top-5 U.S. seller, with those of Acer,” Keizer reports.

“Both Gartner’s and IDC’s estimates indicated that Apple’s year-to-year growth continued to beat the industry average by a wide margin. While Gartner said shipments in the U.S. grew by 7.2% overall, it pegged Apple’s year-over-year increase at 28%. IDC, meanwhile, calculated the industry average growth rate at 8.8%, and Apple’s at 30.9%,” Keizer reports.

Full article here.

MacDailyNews Note: Both Gartner’s and IDC’s numbers are preliminary figures assembled prior to financial earnings reports. Apple will release definitive sales figures on Tuesday, January 22, after market close.

IDC’s Top 5 Vendors, United States PC Shipments, Full Year 2007 (Preliminary) (Units Shipments are in thousands)

• IDC estimates prior to financial earnings reports.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
• PCs include Desktops, Notebooks, Ultra Portables, and x86 Servers and do not include handhelds. Data for all vendors are reported for calendar periods.

MacDailyNews Take: The good news for Mac sales just keeps on coming! As always, the actual percentage numbers are not as important as the trends shown since all “market share” reports have unique measurement sources. The trend seen in IDC, Gartner, and other reports shows Apple’s Macintosh is clearly ascendent.


  1. If Apple could come out with good quality, near bargin based (volume sales) computers that OS X would run all of Windows software…

    Provide corporate support that surpasses HP…

    The object being of course is to replace Windows and nearly elimate hardware issues from the flood of cheap PC’s on the market.

    Corporations would see the value of Apple hardware, the ease of use and security of Mac OS X and the huge cost savings from overbloated IT departments.

    Sure there would be IT, just not as many would be needed.

    Corporations would jump at that.

    For instance Windows is workable, it’s not a total abortion. It just costs more to keep it going than OS X.

    PC hardware is mostly cheap crap, if Apple could provide a hardware quality option just above Dell quality, just a few hundred dollars per machine (volume sales) then I think most coporations would switch.

    Of course a lot of investment by Apple and proof that OS X can simply and immediatly replace Windows without a problem would be in order.

  2. PC hardware is mostly cheap crap, if Apple could provide a hardware quality option just above Dell quality, just a few hundred dollars per machine (volume sales) then I think most coporations would switch.

    Should read

    PC hardware is mostly cheap crap, if Apple could provide a hardware quality option just above Dell quality, just a few hundred dollars per machine (volume sales) over what Dell charges, then I think most coporations would switch.

  3. @Old Man

    Unfortunately every time a PC maker tries to garner market share by selling low priced units they get into trouble. First it was Compaq and now Dell are going down. Acer are making huge market share gains at the moment. But are they really making money. Maybe now but when the next cheap box coms along they will start to lose money.

    HP are doing well at the moment but I don’t know if their model will last for long.

    Apple’s prices are going down over time. As volume increases they will be able to demand better component prices and be more competitive. This happened with the iPod and will happen to a lesser degree with their PCs.

    I’d rather Apple making money, invest in their future and come out with more killer products. Their domination will be due to provide great solutions in many areas and not through cut prices.

  4. Cubert said, “Fred Mertz, Thanks! In that case, I’m shocked that Apple sold almost as many Macs abroad as here in the U.S. In my travels overseas, I have RARELY ever seen a local with a Mac.”

    Great! That means that there is so much more growth left for the Mac and AAPL. And don’t worry about the stock long term. The crooks on Wall Street are only trying to panic retail investors into selling so that they can get in cheap.

  5. It’s hard to believe that many individuals and businesses are still buying Window$ machines. The only person I would give a pass to on that is a hard-core gamer who wants all the titles possible at the lowest prices. The rest are just settling for a mediocre product when they could gain a better user experience, increased reliability and better karma, to boot.

  6. “hard-core gamer who wants all the titles possible at the lowest prices”

    Hard core gamers will spend more on graphics cards than the cost of a new Mac, I don’t think they’re too concerned about getting the lowest prices.

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