Apple today aired a special “Get a Mac” ad to start CEO Steve Job’s Macworld Expo keynote address. The ad probably is meant only for Macworld Expo audiences (a la Will Ferrell’s “I’m a porn actor” Mac “Switch” ad from yesteryear).
Why not air it on TV? Because Apple probably feels that it’s a bit too strong and more than a little too much for Windows sufferers to take right now.
In the ad, PC, played by John Hodgman, is upset about Microsoft’s Windows Vista (“That didn’t work very well…”) and to make his “terrible year” complete, Apple’s performance in 2007: iMac, Mac OS X Leopard, new iPods, iPhone, etc.
For 2008, however, PC plans on having a banner year, “2008 is going to be the year of the PC!”
Mac, played by Justin Long, tells PC, “That’s a great attitude, PC. Whatddya got planned?” PC’s plan for 2008, of course, is to execute page one out of Microsoft’s one-page playbook: copy everything Apple did in 2007!
Apple’s “Happy New Year” Get a Mac ad:
Direct link via YouTube: http://www.youtube.com/watch?v=VcqzaMtwQWk