Apple shares drop as UBS analysts say Steve Jobs’ keynote ‘a bit disappointing’

“UBS analysts said Apple’s (AAPL) MacWorld was ‘a bit disappointing.’ The firm says shares could see some further weakness, but is set up positively long-term,” Eli Hoffmann reports for Seeking Alpha.

Apple is currently down $11.28, or 6.31%, to $167.50 on heavy volume of 59.42 million shares.

Full article here.


  1. To me it felt like SJ was building up for something revolutionary or really over the top…Then it ended leaving me like Oliver Twist (“Please sir, I want some more”).

    Very disappointing MacWorld in combination with a bad market day has made for some sad looking stock!

    On the brighter side… Wait till 4th quarter results are announced. Its sure to spike into the green!

  2. Setting up a great buy opportunity. When the real analysis of the Apple keynote comes in, the smart money will see the import of today’s news. What is not talked about, but evident, is the strength and power of OS X. Those of us with Apple products are seeing our seeing our hardware take on new capabilities with a software update. And these are pretty majors additions to what we already have, for the most part at no cost. The upgrade coming to TV owners is frankly incredible.

  3. I don’t get it… how was it disappointing? Were people actually expecting MORE? They released tons of new products. And if it’s about a tablet, get over it. There is little chance Apple will ever release a tablet. There’s NO market for one outside geeks.

  4. Ultra thin laptop… not needed.

    Multi-Touch interface keyboard would change the OS universe.
    The two major OSes out there – really are not that different from each other. Apple needs to take charge. Specially if they believe they own rights to MT.

    -S Woz

  5. This trend follows the last few big speeches….the reality can never match the hype. Then a few days later everyone realized what great shape the company is in and jumps back on board.

    So buy now while it’s cheap, it will rebound within the week…

  6. Disappointing indeed!

    The only interesting part of it was the new maps features for the iPhone… but that was already leaked.

    MacBook Air? All flash, little substance! Who really is going to miss the 1/4″ to 1/2″ of height in a notebook that’s less than 1″ to begin with?! It’s much slower, lacks a built-in media drive, and costs much more than MacBooks. PURE WASTE!

    The true star of MacWorld is GOOGLE! How the heck did that happen?

    On another note, what a good time to buy Apple! But we always say that when stock is down. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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