Solutions Research Group’s independent syndicated trend study, “Digital Life America” shows that 32% of Americans have a “very positive” impression of Apple, up from 21% before the iPhone introduction and that Apple’s “product footprint” (those aged 12+ who have at least one or more Apple products) has expanded to 31% in January 2008 vs. 20% in October 2006.
The results are based on an online survey of American consumers in November 2007 (1,150) and are compared to a similar study in October 2006 (1,600). According to SRG, “Digital Life America” uses high quality, professionally-managed panels which represent the U.S. online population by age, gender, region, and ethnicity. To maintain an unbiased perspective, Solutions Research Group funds its own syndicated research.
Source: http://www.srgnet.com.
[Attribution: AppleInsider]
Boy, you can sure see the affect of the very few microsoft or linux people that hate apple.
I would be interested to see how other big companies faired.
en
This is pretty obvious to me… the iPhone and iPod ‘halo’ effect are real.
And Microsoft’s study? Where is that?
The iPhone is a love bomb that explodes in the faces of new users. Planting seeds of change, one new user at a time.
(^_^)
32% have positive opinion of Apple? Apple=Me.
What communist put that big lie up? More like 132%. If it’s not, just wait until they see the wash I’ve chosen for tomorrow. That’ll get ’em talking.
For all of you in the queue on the street: cake to be delivered at 3 – you can eat that!
It’s sad how the iPhone is better at creating a halo effect than, well, Halo.
Oh wait, I didn’t mean sad, I meant hilarious.
Keep in mind, the percentage value is for the “Very positive” image. If you add “Positive” and “Neutral”, I wouldn’t be surprised if the percentage were closer to 90%.
(In robotic voice): Must assimilate everything… Oh wait, that’s MS.
(In robotic voice): Must continue to make kick-ass irresistible products… That’s Apple.
GO APPLE!!
” . . . better at creating a halo effect than, well, Halo.”
And we know what happens when you cut the bungee cord from which you’re dangling.
Leave it to Ampar to provide nice jeu de mots puns!
(I still like best his “West Side Story” tribute the other day)
At least they won’t have to worry about the Flood.
Was it Balmer who voted, “Apple is going downhill”?
Jeu de mots?
We-we manure.
Votre potentiel. Notre passion.™
Thanks, Predrag. I felt pretty . . . good about the WSS tribute too.
(I was a Shark in a high school production several hundred years ago. Good times.)
Apple has reached a level of ‘coolness’ in the minds of people that only a very few brands ever reach. This makes the future look very promising.
They didn’t have those (I mean high school productions) where I come from (former YUG). It took a concentrated effort to get exposed to the American musical over there. At least you weren’t automatically assumed to be of particular gender affinity for being interested in musical theater…
I can see our Zune Tang felt compelled to chip in with his (not quite) bon mots… I’m still curious as to what percentage of MDN’s reading population takes Zune Tang for real. Mind you, if anyone took a second to reflect how difficult it is in Windows to generate characters for (R) and (TM) in superscript, and how easy it is to do the same on a Mac, they’d realise that he’s just one of us providing daily dose of pathetic PC defeatism.
Either way; it’s good to have all the opinions posted here peppered lightly with humour and whimsy.
Predrag,
I wouldn’t use a word like ‘whimsy’ too much. It kinda makes you sound … um … like you do musical theater. Know what I mean?
Looks like Zune Tang is getting sloppy.
He’s probably exhausted from fixing his Vista box.
Zune Tang = MDN
Biter.
LorD1776: I did musical theater and I’m hetero. It is possible.
Ampar,
Possible yes. Probable?
Just kiddin’ buddy. I believe you. And even if I didn’t, who cares. Other peoples preferences are none of my business.
Unless they prefer Windows, those imbeciles.
LorD1776: I had a constant boner backstage watching my female costars change. Life was good.
Yes, the iPhone effect is real.
I’m a Microsoft .Net Analyst/Developer by day, and an avid PC gamer who builds his assembles the latest and greatest hardware by night. Not a very typical Apple-fan.
Yet here I am, quite impossibly considering a mac book pro, surfing the web on my iPhone.
I *love* this iPhone.