Pepsi and Amazon.com are teaming up on Pepsi Stuff, a collect-and-get program where consumers can download DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3
Beginning February 1, consumers purchasing Pepsi products can “bank” their points on PepsiStuff.com and redeem them for music on Amazon MP3.
Pepsi Stuff will be included in the following products: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising.
Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com/
I use Amazon, Pepsi rots your guts.
Boycot them
Diet Coke is a magic elixir.
Pepsi is poison.
Sorry Pepsi. My for 2008, I’m soda free!
I am keeping track of these articles MDN posts where they advertise Amazon in a positive light. You know the moment iTunes goes all DRM free, MDN will start shitting on Amazon with their usual smug remarks.
…and brain-free.
I meant, “For 2008, I’m soda free!”
it remains to be seen whether this has any more of an impact that the Apple attempts with Pepsi did…which was minimal….and which was also less convoluted than what is happening here from what I read:
a) original Apple was open bottle cap, winning cap!, type in number into itunes, get music
b) this new offer, requires some sort of banking of points at the pepsi site and some how cash that in for music at the amazon site….all not to spend $.89? Kinda like S&H;green stamps which not many really bother with…
It’s BS that all the labels offering non DRM songs on Amazon won’t do it as well on Apple. They’re selling them for (I think) .99¢ or lower so what’s the problem? They’re colluding to screw Apple.
Good Idea! I’m a Pepsi Person, not a Cokologist.
I miss the days when all you had to do was look under the cap to see if you are a winner. (As when Pepsi teamed up with Apple to give away free iTunes songs.) For some time now, one must create some sort of account and log in to see if you won any sort of prize. Great boon for the contest sponsors – thousands (millions?) of email addresses and other information from the contestants at very little additional cost when compared to previous contests. Plus the additional step of logging in usually means that less prizes will be given away as not everyone bothers entering the data.
Yes I know this is the wave of the future. I just encourage people to consider whether or not the LIKELY prize is worth some of their personal information. If the answer is yes, then by all means, they should enter the contest. To each their own.
Peace.
Well Apple has colluded to screw YOU!
WAKE UP I-POD LEMMINGS!
Proprietary Apple refuses to license Microsoft’s WMA format. Who loses? You the consumer. Apple has rounded up the MP3 and AAC formats in an effort to force consumers into open, independent and international standards body approved file formats. Typical.
At least Microsoft has the wisdom and courage to offer the WMA standard as a bold act of defiance to Apple and their continued cowardly use MP3 and AAC in I-Tunes. Pepsi & Amazon, how about the same program, only with the magnificent WMA format?
Your potential. Our passion.™
On a related news item, Charmin and Microsoft are teaming up to provide a similar program for the Zune. On each package of Charmin, there will be a code that you can enter on the Zune social site. The more you squirt, the more you earn!
I don’t think I’ll drink Pepsi for free MP3’s. Coke… maybe.
Pepsi sucks. Its like the MS of the OS world. A pale imitation of the original. Coke, it’s the real thing!
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Adult-onset diabetes, here I come!!!
the first itunes/pepsi promotion was handled so badly by pepsi they printed the code numbers on the cap liner facing into the bottle instead of facing the lid. Go into a store, tilt the bottle, see a number, buy that one and get song. I had 100% winning ratio with that. And yes it didn’t require points collecting, but with points every bottle is sort of a winner. Whereas, the previous version was an all or nothing prize (without bottle tipping anyway)
I think I still have a few dozen S&H;Green Stamps books stashed away somewhere.
Oops, make that S&H. (without the trailing semi-colon)
If that was Pepsi-and-rum, I’d have completely filled my hard rives with MP3s by now.
I meant “drives”.
I’m slurring.
“filled my hard rives”
I didn’t think you meant hard cracks.
O joy!
As I built up my points, who pays for my dentist?
Missy Pants,
A little Preparation H might help those hard rives.
That’s what Ampar uses on his trailing semi-colon. Watch yer step!
Ampar,
I’ll trade you 5 Top Value books for 3 S&H;books.
What the … !!!
Now I have that semi-colon thing too!
Meant S&H. I forgot.