Collect enough points and get DRM-free MP3 music from Pepsi and Amazon

Pepsi and are teaming up on Pepsi Stuff, a collect-and-get program where consumers can download DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3 that can be played on virtually any digital portable device — including Apple iPods and iPhone — organized in any music management application — including Apple’s iTunes — or burned to a CD.

Beginning February 1, consumers purchasing Pepsi products can “bank” their points on and redeem them for music on Amazon MP3. Five points earn consumers one MP3 song download from the libraries of EMI Music, Sony BMG, Warner Music Group and tens of thousands of other music labels. No Universal music. Pepsi’s promotion will make its debut on the Super Bowl.

Pepsi Stuff will be included in the following products: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising.

Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at


  1. it remains to be seen whether this has any more of an impact that the Apple attempts with Pepsi did…which was minimal….and which was also less convoluted than what is happening here from what I read:

    a) original Apple was open bottle cap, winning cap!, type in number into itunes, get music
    b) this new offer, requires some sort of banking of points at the pepsi site and some how cash that in for music at the amazon site….all not to spend $.89? Kinda like S&H;green stamps which not many really bother with…

  2. It’s BS that all the labels offering non DRM songs on Amazon won’t do it as well on Apple. They’re selling them for (I think) .99¢ or lower so what’s the problem? They’re colluding to screw Apple.

  3. I miss the days when all you had to do was look under the cap to see if you are a winner. (As when Pepsi teamed up with Apple to give away free iTunes songs.) For some time now, one must create some sort of account and log in to see if you won any sort of prize. Great boon for the contest sponsors – thousands (millions?) of email addresses and other information from the contestants at very little additional cost when compared to previous contests. Plus the additional step of logging in usually means that less prizes will be given away as not everyone bothers entering the data.

    Yes I know this is the wave of the future. I just encourage people to consider whether or not the LIKELY prize is worth some of their personal information. If the answer is yes, then by all means, they should enter the contest. To each their own.


  4. Well Apple has colluded to screw YOU!


    Proprietary Apple refuses to license Microsoft’s WMA format. Who loses? You the consumer. Apple has rounded up the MP3 and AAC formats in an effort to force consumers into open, independent and international standards body approved file formats. Typical.

    At least Microsoft has the wisdom and courage to offer the WMA standard as a bold act of defiance to Apple and their continued cowardly use MP3 and AAC in I-Tunes. Pepsi & Amazon, how about the same program, only with the magnificent WMA format?

    Your potential. Our passion.™

  5. On a related news item, Charmin and Microsoft are teaming up to provide a similar program for the Zune. On each package of Charmin, there will be a code that you can enter on the Zune social site. The more you squirt, the more you earn!

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