Pepsi and Amazon.com are teaming up on Pepsi Stuff, a collect-and-get program where consumers can download DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3 that can be played on virtually any digital portable device — including Apple iPods and iPhone — organized in any music management application — including Apple’s iTunes — or burned to a CD.
Beginning February 1, consumers purchasing Pepsi products can “bank” their points on PepsiStuff.com and redeem them for music on Amazon MP3. Five points earn consumers one MP3 song download from the libraries of EMI Music, Sony BMG, Warner Music Group and tens of thousands of other music labels. No Universal music. Pepsi’s promotion will make its debut on the Super Bowl.
Pepsi Stuff will be included in the following products: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising.
Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at http://www.pepsistuff.com/