Apple debuts new ‘Get a Mac’ ad: ‘Time Machine’ (with video)

Apple today posted the company’s latest ad in their “Get a Mac” campaign to their home page and also to their “Get a Mac” ads section.

The new ad, “Time Machine” features the familiar “Mac and “PC” characters, Justin Long and John Hodgman, respectively. In the ad, PC is confronted with the fact that Apple’s Mac OS X Leopard has the intuitive, elegant backup solution, that stays out of the user’s way and just works, “Time Machine,” and (as usual) PC doesn’t.

Direct link via YouTube:

See the new ad in various sizes and higher quality via here.

[Thanks to MacDailyNews Reader “Too Hot!” for the heads up.]


  1. “”There’s something in the air” + Time Machine = Wireless Time Machine backups”

    That feature is already known, and probably still happening once they get the kinks worked out. I doubt that feature alone would warrant such a major portion of MacWorld.

    No, I think this is something bigger.

  2. Poor old PC looks as miserable as always (kind of reminds me a little of the road runner and Wile E. Coyote- he had that same defeatist, whipped, just going through the motions of futility and sadly trying to compete demeanor too). I think the message in this one is pretty clear (it’s still not as good as ‘security’, but not bad either!). You almost feel sorry for PC. Almost. Not his fault he’s stuck with microsh*t…

  3. @ChrissyOne… the matte look is coming back!
    Crusty is a bit flakey but I am sure you pull it off well!!!

    Or is that scrape it off!!!

    I think what i like about this ad is that PC has no retort about there is something like this on PC – because I have been told by those-who-do-not-know-but-think-they-do, that there is something “similar” on a PC – just as easy!

    Gr8t ad – my fav so far! Well done!
    Can’t wait until Wednesday!
    By the way you can probably sleep in on Tuesday – nothing is happening until Wednesday morning! At least in Oz! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Ehh, this one was kind of lame. The joke just sort of laid there (somewhat like the Colts). It was nowhere near as funny as “Referee” (“Where am I supposed to go?”) or the all-time champ, “Cancel or allow?”

  5. I use to think Time Machine was this great thing… The concept was at least. I have nothing but trouble with it on my Mac Pro.

    It loves doing daily backups right in the middle of me working on a major graphics project and it slows my computer down to a crawl. (I have 5gb of memory too!) I’m even taking advantage of the fire wire 800 going out to an external HD.

    Even though that’s annoying… What really irks me is that when my 600gb drive fills up, TM does not erase old backups even though I told it to. I get a nice error message telling me that it can not finish the backup because I’m out of HD space.

    Yes… I formatted the HD through disk utility as many people have instructed to do on Mac forums

    Yes… I have done all the Leopard updates. and reformatted the drive after doing so to start fresh.

    Yes… I have done all the basic stuff (Repair Disk Permissions, and Sudo Periodic Daily, Weekly and Monthly… just in case it might have the slightest chance of fixing the issue as it does for many other Mac issues)

    And No… I am not going to tell it to leave certain files out of the backup… I want my entire HD backed up, not bits and pieces. That is a BS fix for the problem IMO.

    My solution… Turn TM off and use other backup software that came with my OWC external HD. It isn’t as cool but works effectively and doesn’t interfere with my user experience.

    Sorry for the negativity… I’m still a hardcore Mac lover… Hopefully the bugs will be worked out in the next update.

  6. @ Tom

    I totally feel your pain on the TM issues. Though I haven’t had any full disk errors yet, I do often find that TM has my backup drive chewing at the most inopportune times. I can’t believe they didn’t even give us options like “only backup while idle” or maybe “postpone while the following apps are running:” or something like that.
    If it’s any consolation, you should have seen what a mess TM was in the early dev releases, especially the graphics and UI. I’m thinking that they might have been right up to the wire on this and just had to get it working right. I’m looking for progress in the 10.5.2 update tomorrow.

  7. @ ChrissyOne

    Selecting a time schedule for backups would be great, or as you said when the computer is idle. But when I am running CS3 with some memory abusive file sizes I may as well just get up and walk away.

    If you try to shut it down in mid backup it freaks out and locks things up one by one and you get the never ending rainbow wheel. I desperately hope they address these issues in the update! Its such a cool concept for backing up your disk! It just needs to work better damn it!

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