Apple today posted the company’s latest ad in their “Get a Mac” campaign to their home page and also to their “Get a Mac” ads section.
The new ad, “Time Machine” features the familiar “Mac and “PC” characters, Justin Long and John Hodgman, respectively. In the ad, PC is confronted with the fact that Apple’s Mac OS X Leopard has the intuitive, elegant backup solution, that stays out of the user’s way and just works, “Time Machine,” and (as usual) PC doesn’t.
Direct link via YouTube: http://www.youtube.com/watch?v=vJ5b7czHsXo
See the new ad in various sizes and higher quality via Apple.com here.
[Thanks to MacDailyNews Reader “Too Hot!” for the heads up.]
unbelievable. i wonder what they will do for superbowl sunday!
AWESOME!!! The best yet!
I liked it.
But, is it me, or are the commercials not being shown on TV as much as in the past? I haven’t seen the last few on tv. Or, I am just not watching the shows that Apple is placing them on.
This years football play offs, all over them
I’m not sure if non-Mac users are going to understand this commercial.
They won’t fully understand it, but it’s intriguing. Might make people do a search for Time Machine– then watch the video demo. That has some wow factor for the uninitiated.
appreciate the you tube link but why dont apple fan websites start posting vids in quicktime ? especially for iphone users
These ads are hilarious. Great play-off between the two actors. This one is the best yet.
Visually it’s great, but the “automatic” side of Time Machine could be better explained. I’d have PC claim “Oh, it’s hard to set up and use, isn’t it,” and Mac would say, “It’s totally easy. It just works. You don’t have to do anything.”
Also, since most people need backups not because they deleted something, but because they screwed up the current file, something that shows that would have been better. Like Mac saying, “That was in the original draft of the letter. I’ll just go back in time and get it.” And he walks down the line and gets the letter from his old self!
Saw this ad during the Giants football game.
Very good indeed!
Saw this as my Colts died a terrible death……..
Apple is weeding out customers through a sort of corporate natural selection. Anyone who can’t understand this will simple grunt, scratch, and go back to forwarding irritating emails from their AOL accounts.
God love ’em, it’s better to keep them off Apple help lines.
Hmm.. me thinks “There’s something in the air” + Time Machine = Wireless Time Machine backups
well, windows vista has restore feature which is not the same like leopard. but commercial shows the true pretty much like time machine feature.
“”There’s something in the air” + Time Machine = Wireless Time Machine backups”
That feature is already known, and probably still happening once they get the kinks worked out. I doubt that feature alone would warrant such a major portion of MacWorld.
No, I think this is something bigger.
Poor old PC looks as miserable as always (kind of reminds me a little of the road runner and Wile E. Coyote- he had that same defeatist, whipped, just going through the motions of futility and sadly trying to compete demeanor too). I think the message in this one is pretty clear (it’s still not as good as ‘security’, but not bad either!). You almost feel sorry for PC. Almost. Not his fault he’s stuck with microsh*t…
Saw this as my Chargers were surprising everyone in the USA, including me.
Looking at the tone of these lately, and even dangling a participle or two, do you notice how Mac is, very subtly, starting to taunt him?
Saw this as my cats were surprising no one and drooling in my hair.
The scary thing about your post C1 is that your cats drooling in your hair didn’t surprise you?….
(I seriously gotta party with C1 someday, just so I can brag to my grandkids.)
That Time Machine ad was hilarious! Ingenious.
@ChrissyOne… the matte look is coming back!
Crusty is a bit flakey but I am sure you pull it off well!!!
Or is that scrape it off!!!
I think what i like about this ad is that PC has no retort about there is something like this on PC – because I have been told by those-who-do-not-know-but-think-they-do, that there is something “similar” on a PC – just as easy!
Gr8t ad – my fav so far! Well done!
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Can’t wait until Wednesday!
By the way you can probably sleep in on Tuesday – nothing is happening until Wednesday morning! At least in Oz!
@ Jim – TIV
Obviously you don’t have cats, or at least you’re not the one they sleep on. =^.^=
Reminds me of the Matrix — all the “Mr. Smiths”!
– Doga