“NBC Universal has formed a coalition with a group of technology companies, including AT&T and Microsoft, with the aim of developing anti-piracy measures that would restrict the illegal transfer of copyrighted video content over the internet,” Matthew Garrahan reports for the Financial Times.
MacDailyNews Take: “Anti-piracy” is another way of writing “Digital Rights Management” or “DRM” that’s often used by those trying to promote the use of DRM.
Garrahan reports, “NBC, which is owned by General Electric, is also understood to have approached Apple to discuss how anti-piracy technology could be used to stop unauthorised copyright-protected content being transferred to the computer maker’s devices, such as the iPod. However, Apple is believed to have refused to participate in any anti-piracy discussions with NBC.”
Garrahan reports, “NBC, meanwhile, has had positive discussions about filtering and watermarking technology with its partners in Hulu, the online video joint venture it started with News Corporation.”
Full article here.
Obviously, NBC needs new leadership. The current batch of suits they’ve over there simply just don’t get it. From misguided, futile attempts to slap DRM on everything to risking pissing off Steve Jobs at this juncture, these NBC fools are committing career suicide.