“To help select the year’s most memorable ad moments in 10 major categories, the Ad Team asked readers to give us their picks at usatoday.com and also gathered opinions from advertising industry experts,” Laura Petrecca reports for USA Today.
“An ad ahead of the iPhone’s June 29 release that showcased the functions of Apple’s flashy new gadget stirred lust for the product in hearts far beyond those of famously loyal Applephiles. The ad, created by TBWA/Chiat/Day simply showed a close-up of the phone’s touch screen, with a hand demonstrating how the device shows pictures; organizes, displays and plays your music; shows video; and makes calls,” Petrecca reports. “‘Apple gets it,’ says William Ward, a marketing professor at Alfred University, Alfred, N.Y. ‘The ad clearly demonstrates the benefits. Most companies aren’t able to do ‘simple’ — but Apple takes a pretty complicated product and makes it simple.'”
Apple iPhone “How To:”
Direct link via YouTube: http://www.youtube.com/watch?v=CwD972hb8M8
“Actor Justin Long — the Mac — and comedian John Hodgman — the PC — were stellar in 17 new TV ads this year for Apple computers. The PC (usually in a dorky suit) and the Mac (cool and casually attired) discuss their attributes, with the PC humorously revealing his failure to match up. The ads by TBWA/Chiat/Day masterfully humanize a complex technical comparison,” Petrecca reports. “‘Absolute perfection,’ says Mike Lear, associate creative director at ad shop The Martin Agency.”
Apple ‘Get a Mac’ ad:
Direct link via YouTube: http://www.youtube.com/watch?v=_n4mdcXa8B0
More of 2007’s most memorable ads are discussed in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]