NY Post ridiculously claims Apple CEO Steve Jobs was ‘forced’ into iTunes video rentals

“Apple Inc. boss Steve Jobs may be used to calling the shots in almost every business venture he enters into, but in dealing with the entertainment industry he’s being forced to learn he can’t always get his way,” Brian Garrity reports for The New York Post.”After trying for over a year to jam down the throats of studio executives the concept of selling cheap movie downloads via iTunes and having limited success, the notoriously inflexible tech titan is expected to change tactics and push low-cost rentals instead.”

MacDailyNews Take: Brian Garrity works for a tabloid (which, coincidentally or not, is owned by News Corp which also owns the studio, 20th Century Fox, with which Jobs is reported to have inked the deal). The goal of a tabloid is to sensationalize events in order is to draw readers, not necessarily to report facts. Who’s to say that Jobs wasn’t pushing for low-cost rentals all along, but only now got the studios to budge? Nobody, except Brian Garrity and the tabloid NY Post. Garrity presents no facts to back up his specious claim that Jobs is being “forced” to do anything. In fact, is history tells us anything, Jobs is the force, not vice versa.

Garrity continues his tabloid spiel, “Apple is said to be close to announcing a deal with News Corp.’s 20th Century Fox about a rental download service that could be announced at the Macworld Conference on Jan. 15, if not sooner, and is actively talking to a number of other studios about the offering… At the same time, Jobs is receiving plenty of pushback from the once receptive music and TV industries, which are now working hard to build up iTunes alternatives because he won’t play ball on higher pricing and new bundling models… And earlier this month NBC yanked TV hits like “The Office” and “Heroes” from iTunes in favor of Amazon and its own hulu.com service as part of a fight over pricing.”

MacDailyNews Take: NBC will be back soon enough – if Jobs lets them.

Garrity continues, “Also, as part of the deal, future Fox DVD releases would reportedly come bundled with Apple software that would make it easy for users to rip the movie into iTunes – another potential first. Both moves would represent a major capitulation on Jobs’ part.”

MacDailyNews Take: Again, total B.S. from Garrity and The New York Post. No facts are presented to prove that Jobs capitulated at all beyond a few public statements from Jobs that could have been — and probably were, as with the case of video-capable iPods — merely intended to throw competitors off track. Of course Jobs would talk down rentals and refuse to license FairPlay, right up until the day he offers rentals and licenses FairPlay.

Full tabloid story, Think Before You Click™, here.

MacDailyNews Take: Coupled with the awful sidebar illustration (shown above) that moronically calls Jobs “A Frayed Icon,” the NY Post comes off raggier than ever.

Wish Brian a Happy New Year here:

51 Comments

  1. The studios have shitty programming because putting 100s of channels on TV means that you either compete on quality or on price. Since quality was never very high to begin with, it dropped rapidly as cable channels grew.

    I doubt that I’ll rent much, but I hope Apple does well with TV on iTunes.

  2. …my memory has Jobs very reluctant to “rent” or “subscribe to” music, not films. I thought he has stated several times what he saw as the difference in those two entertainment environments – and one lends itself to “own” while the other not so much…

  3. “Also, as part of the deal, future Fox DVD releases would reportedly come bundled with Apple software that would make it easy for users to rip the movie into iTunes – another potential first. Both moves would represent a major capitulation on Jobs’ part.”

    Garrity, you dumbass. This is a good thing because it encourages purchaces of more ipods and Apple Tv’s. Does he even read his own writing? Obviously his editors don’t.

  4. We’ll see if they announce it or not. I seem to remember other companies spilling the beans early and ended up miffing off Steve. Their product wasn’t mentioned and was delayed. Steve takes his secrets very seriously.

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