“Apple Chief Executive Steve Jobs’ tiny iPod has turned his company into a category killer for the digital era–first wiping out music stores and now, potentially, the corner video store,” Brian Caulfield writes for Forbes.
“Starting in mid-January, the Cupertino, Calif., computer and gadget maker will take on Blockbuster and Netflix by renting movies from Fox on its iTunes digital media store, according to a report first published in the Financial Times earlier this week,” Caulfield writes.
Apple’s iPods “now have a proven record of disruption,” Caulfield writes. “Amazon rents movies to users of PCs and TiVos via its UnBox service [and] Microsoft is even offering digital movie rentals on its XBox 360 game console. Neither company, however, poses the same threat to DVD rental companies as Apple, which has an installed base of more than 100 million digital media devices that consumers carry in their pockets… Video rentals could surely revive [the company’s Apple TV] effort.”
Caulfield writes, “Despite Apple’s movie rental push, Blockbuster and Netflix won’t disappear tomorrow… Still, their days might be numbered: The iPod has killed before. It will kill again.”
Full article here.