O2 CEO sees strong Apple iPhone sales, massive use of data usage from iPhone users

“Matthew Key was in California last week, briefing Steve Jobs on the iPhone’s impact in the UK,” Andrew Parker reports for The Financial Times. “The incoming chief executive of O2 Europe, the exclusive mobile network for the iPhone in the UK, gave an upbeat report to Apple’s chief executive.”

“Mr Key says 200,000 iPhones should have be sold in Britain by early January – in line with his expectations since its November 9 launch, although some analysts claim his target is conservative. Gartner, the research firm, says sales of up to 400,000 should be possible,” Parker reports.

“A 3G version of the iPhone will be launched by Apple next year; Mr Key is confident that O 2 will also have an exclusive deal for the mark two device,” Parker reports. “O2 has signed a multi-year deal with Apple for the iPhone, and Mr Key insists Vodafone, for example, could not muscle in and take the 3G iPhone in the UK.”

“Capitalising on the iPhone will be one of Mr Key’s priorities when he succeeds Peter Erskine as chief executive of O 2 Europe at the end of January,” Parker reports.

“About 60 per cent of iPhone customers are sending or receiving more than 25 megabytes of data per month, which is the equivalent of sending 7,500 e-mails. By comparison, only 1.8 per cent of O2 ‘s other mobile customers on monthly contracts are consuming more than 25MB per month,” Parker reports. “The O2 research suggests that, after years of dashed hopes for the operators, customers are on the verge of surfing the web on their mobiles in significant numbers.”

Full article here.

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]

iPhone customers use data because the device wasn’t designed by blind, tasteless engineering monkeys and bland bean counters who are concerned infinitely more about profit than usability. For one example: the ease with which iPhone takes a photo and emails it routinely astounds non-iPhone users. Leaves ’em speechless. Beyond being sad, that’s also a telling indictment of the state of non-Apple mobile device makers’ user interfaces (or lack thereof).


  1. I ain’t in the UK, but I use my iPhone often to access the internet. When my wife and I go shopping, I’m perfectly content to remain in the car and surf on my iPhone, whereas during pre-iPhone days, I used to just have to sit there and be bored. Steve Jobs wasn’t blowing smoke when he introduced the iPhone as a “revolutionary device.”

  2. MDN’s comment about emailing a picture is true. That is what I tell all non-Mac, non-iPhone users to do when they go play with an iPhone for the first time. Current Mac users expect something that cool and visually stunning from Apple, but others simply gape at it.

  3. @ Cubert

    That’s what I say whenever anyone complains about the camera on the iPhone. I tell them to take a picture with their phone, which they do, and proudly show it to me. Then I tell them to send it to me in an email. They hear the ‘whoosh’ of my sent mail before they can even fail to figure out how to do it.

  4. “the ease with which iPhone takes a photo and emails it routinely astounds non-iPhone users. Leaves ’em speechless.”

    I am equally astounded by my iPhone’s inability to send photos by text message, or to send any text message to a group instead of an individual.

    Yesterday, Christmas, instead of writing a “Merry Christmas!” message and sending it to all my friends as a single broadcast, I didn’t send yule tidings at all. Technology is to blame. Bah humbug!

  5. I wonder how much of the higher data usage stats are due to iPhones using a wifi connection, and how much is over the cellular network? Or if the providers even have a way of gauging wifi traffic.

    I’m sure a lot of the increased data usage is due to not having to pay a fee for every message sent or for every bit downloaded. I recall when many of the US providers tried that route to extract more money from their customers, and were then surprised when data usage didn’t jump as high as they expected.

    I’m looking forward to see what 3rd party developers offer for the iPhone next year. No IM client is a bummer for now- who wants to have a limit on the number of messages that they can send before they start paying a per-message fee? SMS is one of those techs that I think will go the way of the dodo once more phones have IM clients on them. I’d really like to see some one develop something like Docs To Go for the iPhone- that would make it a viable option for me.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.