O2 CEO sees strong Apple iPhone sales, massive use of data usage from iPhone users

“Matthew Key was in California last week, briefing Steve Jobs on the iPhone’s impact in the UK,” Andrew Parker reports for The Financial Times. “The incoming chief executive of O2 Europe, the exclusive mobile network for the iPhone in the UK, gave an upbeat report to Apple’s chief executive.”

“Mr Key says 200,000 iPhones should have be sold in Britain by early January – in line with his expectations since its November 9 launch, although some analysts claim his target is conservative. Gartner, the research firm, says sales of up to 400,000 should be possible,” Parker reports.

“A 3G version of the iPhone will be launched by Apple next year; Mr Key is confident that O 2 will also have an exclusive deal for the mark two device,” Parker reports. “O2 has signed a multi-year deal with Apple for the iPhone, and Mr Key insists Vodafone, for example, could not muscle in and take the 3G iPhone in the UK.”

“Capitalising on the iPhone will be one of Mr Key’s priorities when he succeeds Peter Erskine as chief executive of O 2 Europe at the end of January,” Parker reports.

“About 60 per cent of iPhone customers are sending or receiving more than 25 megabytes of data per month, which is the equivalent of sending 7,500 e-mails. By comparison, only 1.8 per cent of O2 ‘s other mobile customers on monthly contracts are consuming more than 25MB per month,” Parker reports. “The O2 research suggests that, after years of dashed hopes for the operators, customers are on the verge of surfing the web on their mobiles in significant numbers.”

Full article here.

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]

iPhone customers use data because the device wasn’t designed by blind, tasteless engineering monkeys and bland bean counters who are concerned infinitely more about profit than usability. For one example: the ease with which iPhone takes a photo and emails it routinely astounds non-iPhone users. Leaves ’em speechless. Beyond being sad, that’s also a telling indictment of the state of non-Apple mobile device makers’ user interfaces (or lack thereof).


  1. I ain’t in the UK, but I use my iPhone often to access the internet. When my wife and I go shopping, I’m perfectly content to remain in the car and surf on my iPhone, whereas during pre-iPhone days, I used to just have to sit there and be bored. Steve Jobs wasn’t blowing smoke when he introduced the iPhone as a “revolutionary device.”

  2. MDN’s comment about emailing a picture is true. That is what I tell all non-Mac, non-iPhone users to do when they go play with an iPhone for the first time. Current Mac users expect something that cool and visually stunning from Apple, but others simply gape at it.

  3. @ Cubert

    That’s what I say whenever anyone complains about the camera on the iPhone. I tell them to take a picture with their phone, which they do, and proudly show it to me. Then I tell them to send it to me in an email. They hear the ‘whoosh’ of my sent mail before they can even fail to figure out how to do it.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.