Real-life business exec dismantles Forrester’s ‘IT shouldn’t support Apple’s iPhone’ piece

“One research company is warning information-technology departments not to let iPhones into the workplace. But one business that’s embraced Apple’s devices says that the productivity gains outweigh any drawbacks,” Ben Worthen blogs for The Wall Street Journal.

“Yesterday, Forrester Research released a report listing the top 10 reasons why IT shouldn’t support iPhones. We went over the list with Mark Goble, executive vice president at Goble & Associates, a healthcare advertising company. Over the summer, Goble bought iPhones for all of his company’s 20 or so account managers. Previously these managers used a range of devices, including BlackBerrys and Treos. The short version: Goble says the iPhone is by far the best device he’s ever used, his staff is more productive, and his tech department is surprised at how [easy] the iPhones are to manage,” Worthen reports.

Goble responds to each of Forrester’s points quite nicely here.

Carl Howe blogs for Blackfriars’ Marketing, “Forrester released a rather poorly argued report yesterday describing why IT shouldn’t support Apple’s iPhone. Why do I claim it is poorly argued? Because the summary promptly contradicts the lede of the article saying that C-level executives will insist on deploying iPhones anyway. So why should IT be fighting that process?”

“My two cents: Forrester got it wrong for the second time this month. Whoever is in charge of research now at Forrester now needs to take a look at its research and editorial methods. Something is broken,” Howe writes.

Full article here.

37 Comments

  1. I don’t understand one thing. If ATT doesn’t offer corporate accounts on the Iphone use another work around. Get a Family account with different extensions. A family account for a nice traditional Mormon family. Anybody remember the King family? Yeah I got you family plan right here!!!

  2. “Any device standardization will help improve team productivity…”

    Hmmm… no, don’t think so.

    Standardization is one of the old, tired main points that the PC/Windows crowd touted forever as a reason to eliminate Macs.

    Didn’t work then and it doesn’t really work now. Basicly because the reasoning is flawed. It presumes devices (such as those mention in your rebuttal) work perfectly and without problems.

    This is not to say that Macs/iPhones are perfect… but, they just work better (overall) than most of everything else that is available.

  3. “Any device standardization will help improve team productivity…”

    Hmmm… no, don’t think so.

    Standardization is one of the old, tired main points that the PC/Windows crowd touted forever as a reason to eliminate Macs.

    Didn’t work then and it doesn’t really work now. Basicly because the reasoning is flawed. It presumes devices (such as those mention in your rebuttal) work perfectly and without problems.

    This is not to say that Macs/iPhones are perfect… but, they just work better (overall) than most of everything else that is available.

  4. “Any device standardization will help improve team productivity…”

    Hmmm… no, don’t think so.

    Standardization is one of the old, tired main points that the PC/Windows crowd touted forever as a reason to eliminate Macs.

    Didn’t work then and it doesn’t really work now. Basicly because the reasoning is flawed. It presumes devices (such as those mention in your rebuttal) work perfectly and without problems.

    This is not to say that Macs/iPhones are perfect… but, they just work better (overall) than most of everything else that is available.

  5. “Any device standardization will help improve team productivity…”

    Hmmm… no, don’t think so.

    Standardization is one of the old, tired main points that the PC/Windows crowd touted forever as a reason to eliminate Macs.

    Didn’t work then and it doesn’t really work now. Basicly because the reasoning is flawed. It presumes devices (such as those mention in your rebuttal) work perfectly and without problems.

    This is not to say that Macs/iPhones are perfect… but, they just work better (overall) than most of everything else that is available.

  6. “Any device standardization will help improve team productivity…”

    Hmmm… no, don’t think so.

    Standardization is one of the old, tired main points that the PC/Windows crowd touted forever as a reason to eliminate Macs.

    Didn’t work then and it doesn’t really work now. Basicly because the reasoning is flawed. It presumes devices (such as those mention in your rebuttal) work perfectly and without problems.

    This is not to say that Macs/iPhones are perfect… but, they just work better (overall) than most of everything else that is available.

  7. Re: “”Any device standardization will help improve team productivity…”

    Yeah, right, speaking as a teacher whose school system is phasing out Macs for Windows standardization.

    Because of security and support costs, all the Windows machines have for software is Office.

    Kids can’t do decent webpages, presentations graphic design, etc.

    Isn’t standardization wonderful?

  8. Nice to see someone come to straighten out that record. Still, it is very indicative on how IT have usurped power from corporations, leading to some devestating effects. Not to mention MS makes their whole process so complicated and obtuse you need a course to understand it all.

    People are waking up, nice to see. Let the macs sell and the stock rise.

  9. Forrester gives iPhone a thumb down.
    Goble & Associates give iPhone a thumbs up.

    What about the other hundreds of thousands of businesses who considered the iPhone? A sample size of two is insufficient to measure the real world acceptance or rejection of iPhone much less the reason(s) why.

    Still, why didn’t MDN dissect Forrester’s criticisms line by line with intelligent counter responses? That would be helpful, eh?

  10. @kenh:
    Yeah, right, speaking as a teacher whose school system is phasing out Macs for Windows standardization.

    Because of security and support costs, all the Windows machines have for software is Office.

    Kids can’t do decent webpages, presentations graphic design, etc.

    If your school system wants to standardize, and making sure everyone has Office, I wonder if they have considered the logical conclusion:

    Standardize on Macs!
    Get everyone using Macs, everyone using Office, then they can standardize everyone on iLife for websites, graphics etc or any other software WITHOUT any “security and support costs”!

    Please pass on my recommendations!
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