Apple today posted the company’s latest ad in their “Get a Mac” campaign to their home page and also to their “Get a Mac” ads section.
The new ad features the familiar “Mac and “PC” characters, but with a twist for the holidays, as the ad is done in the Rankin/Bass animation style. Justin Long who plays the “Mac” and John Hodgman who plays the “PC” contribute voiceovers for the new ad and also “sing.”
In the ad, a desperate “PC” bastardizes the holiday spirit by injecting a plea for people to buy PCs instead of Macs while Santa and “Mac” look on disapprovingly:
Direct link via YouTube: http://www.youtube.com/watch?v=cakzu9eWpsU
See the new ad in various sizes and higher quality via Apple.com here.
Feliz Navidad!!
From Mexico!!
José Feliciano and Kitten Natividad to you too!
Just kidding. Merry Christmas. And as a friend of mine once said, Happy Chanukah with a haaaccchhh.
AWESOME!!! Way to go Apple!
Love the Rankin Bass-inspired spot! (I fondly remember watching Santa Claus is Comin to Town and Rudolph as a kid.) While it conveys the spirit of the holiday season, I’m not sure if it does enough to get people to go buy Macs for Xmas. But in a subtle way, perhaps it does.
“Merry Christmas to all, and to all . . .
a PC really bites!”
Time to dig out the oldies but goodies – the Junk in a Box video from SNL last year and the Charlie Brown Ghetto Christmas (on YouTube). Nothing like putting these on the ol’ Mac and firing one up – a fire in my fireplace, that is.
I laughed more at this ad than any other Apple ad. Even the PC sufferers have to laugh at this one!
Hilarious!!!!!
WOW! I loved this one.
Turning the PC Guy into the evangelist is a very, very smart move.
Prize goes to Ampar!
This is consistent with the comments of that one article that said how Macs are expanding at full throttle and we’re not letting the foot of the gas pedal.
By now, practically every TV-watching American knows about “I’m a Mac – I’m a PC” commercials. They are often the subject of the water cooler talk (“Can I get a cup of water – Cancel or Allow?” “Of course – Cancel or Allow!” you won’t believe it but I heard this kind of an exchange, spoofing Vista…!!). People know the characters, they know the basic plot line and are thoroughly familiar with how endearingly pathetic that PC guy is. Coming from all that, this Christmas commercial drives it home and makes it even more funny. I know of die-hard Windows people who are inching ever-so-closer towards the idea of owning an iMac directly as a consequence of a relentless barrage of these commercials. He just loves them and thinks they’re hilarious. He totally recognises the PC and at this point, all he needs is a little push and he’s done.
In Apple’s history, there were many memorable campaigns (Think Different, Switcher, not to mention the one that started it all, 1984). This one will sure go down as one of the most effective.
“oooohhhhh…… come on…. ohhhhhhhh”
That’s my favorite part!
Great new commercial, Apple! Have been watching those with my young ‘un this past week.
However, the major ads on the page (when I opened it up) were this ugly blue-green field with “Find the right PC for you” and a Vista logo with “Start Here” next to it…
I feel just a little dirty having just typed that.
I was waiting for the PC character to be banished to the land of misfit toys….
Or for the abominable snowman character to come in and whomp him….
@BuriedCaesar: Did you see that the latest Macworld magazine (the one with the cover story about Leopard I think) had a full-spread ad by Sony, essentially promoting Windows Vista? Weird.
LOL… that was just too funny and clever.
I am speechless. Though you should buy a PC since it is the most widely used product. And it has more games. Don’t forget the games. Better than anything Shepherd Jobs is going to roll out.
Makes me want to watch ‘Rudolph …’
Great ad! The only way it could have been better was Robot Santa instead of Rankin-Bass Santa. PC won’t know what hits him…
He knows when you are sleeping.
He knows when you’re on the can.
He’ll hunt you down and blast your ass from here to Pakistan.
Ohh…
You better not breathe, you better not move.
You better off dead, I’m telling you dude,
Santa Claus is gunning you down.
Realist…
I thought the Mac was a toy and yet all you WinDroids ever seem to go on about is how there are more games available on a PC.
Of course, you’re right: when people want to make money in the creative industries, they choose a Macintosh and, increasingly, they choose Apple’s pro apps like Final Cut Studio.
Windows is like reality television for your PC: cheap, Imagination Not Included™ technology without any real substance.
why is it that foxnews.com has a new iPhone optimized site that let’s you watch there videos on the iPhone and macdailynews doesn’t?
@Ampar
You got me thinkin’
” rel=”nofollow”>Missing Ballmer
I don’t get it. Windows enthusiasts are nothing like the way they are cruelly portrayed in these ads. I know the IT guys where I work are especially bothered by these commercials.
Hey Apple, way to irritate 95% of the computer market. They might have been future customers—but you had to take the low road. And you make expensive, proprietary toys that nobody uses in the real world and can’t play games. Dorks.
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