Two recent ChangeWave surveys provide new insight on Apple’s Mac OS X Leopard’s impact on the PC industry, along with a close look at consumer and corporate PC demand for Q1 2008.
“Apple computer sales continue to show extraordinary momentum for the holidays, according to our latest PC buying survey of 3,872 consumers, conducted Oct. 29 to Nov. 5,” Jim Woods and Paul Carton report for ChangeWave. “Not only did new Mac buyers report extremely high levels of satisfaction with their desktops and laptops, but planned Apple purchases for the next 90 days look exceptionally robust, as can be seen below.”
“Tellingly, 24% of respondents said that the release of Apple’s new Leopard operating system has made them more likely to buy a Mac in the future,” Woods and Carton report.
“Planned Mac purchases are set to hit new highs on the corporate side as well, according to our November survey of 1,964 respondents involved in their company’s PC purchasing decisions,” Woods and Carton report. “The following chart shows a one-point increase in corporate purchases of Apple laptops and desktops for the first quarter.”
Woods and Carton report, “The bottom line for Apple is that Mac laptop and desktop sales to consumers and corporations remain the biggest growth story in the PC industry — and it’s getting a major boost by the new Leopard operating system. Apple is definitely pleasing PC buyers’ palates this holiday season.”
Full article here.
[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]
I think one development that is getting very little attention is the rumored Apple car.
New information reveals that Cupertino is set to market the perfect marriage of Asian performance with Scandinavian simplicity, allowing you to actually bring the car home and assemble it yourself.
It will be called the iKia…..
TT, You are one funny human!
This is nothing short of amazing!!! I have never seen such a market domination!!!
Question: For those who plan to buy a computer in the next 90 days, who is the manufacturer and what computer type are you buying?
58% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a Mac. (29% will buy a Mac laptop, 29% will buy a Mac desktop)
59% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a Dell.
45% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a HP.
A total of 162% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a laptop or a desktop from one of these top three brands. Not much room for Acer, Lenovo, Asus etc., I guess.
“This is nothing short of amazing!!! I have never seen such a market domination!!!”
Don’t you remember Microsoft in the 90’s?
“Asian performance with Scandinavian simplicity”
With Yo Yo Ma and Brigitte Nielsen steaming up the windows in a bold ad campaign?
“This engine provides smooth, rhythmic strokes and a powerful and muscular femininity.”
“With Yo Yo Ma and Brigitte Nielsen steaming up the windows in a bold ad campaign?”
Cello? How about another with Yo Yo playing the scantily clad Brigitte by scaling the upper whilst bowing the lower! Oh, and a picture of a car in there somewhere….
With “Helen Wheels” playing in the background?
“With “Helen Wheels” playing in the background?”
Right. I’m afraid that “Take This Job And Shove It” would be lost on Brigette…..however, “Baby You Can Drive My Car” on the 4 string could be a classic!
Yo Yo Ma is an Asian? Like I’m a German (or Irishman).
“Ma was born in Paris to Chinese parents and had a musical upbringing. His mother, Marina Lu, was a singer, and his father, Hiao-Tsiun Ma, was a conductor and composer. His family moved to New York when he was seven years old.”
On Topic: A corporate “1%” gain from last year should result in a 15% to 20% increase in sales. But … multiple answers were allowed … the answers could be accurate and the sales could shrink, or quadruple, or anything in between. The Consumer numbers likely represent actual sales – ~50% growth, to be precise. Few consumers will be buying both a Mac and a Dell.
A somewhat, but hardly overly optimistic, view would have Mac sales pushing the double-digit level by MWSF. That would be something worth including in the keynote!
Dave
Anders
Who said math doesn’t matter anymore. Hope these guys don’t do Apple’s accounting!
I think they have split desktops and laptops into 2 separate groups -each totaling 100%.
Based on those sentiments this would suggest that Apple will match or beat HP and Dell in consumer sales this quarter.
I don’t know what percentage sumer purchases make up of total sales since both Dell and HP sold at least >8M PCs last quarter compared to Apple’s 2M. Of course Dell sell their PCs with low margins so big share doesn’t always equal big profit.
I hoping that in the New Year Apple will drop the price a wee bit since their component costs are getting lower with increasing sales.
So, DL, do you prefer a pint of stout or a stein of bock?
Or did you drink both before you wrote that?
“Yo Yo Ma is an Asian?”
And harvesting louse eggs isn’t just a hobby?
I know I’ve been holding off until the Penryn chips come out, and the next iteration of the MacPro. Then is a big DEBT burned into my forehead for the next 5 years.
Anders,
Ever hear of multiple choice? The question reads: “What computer type(s).” At least Apple is now one choice that is gaining a foothold in buyers’ minds.
Thanks DL. Now there’s going to be 4+ pages of bigoted nonsense from the peanut gallery.
“Thanks DL. Now there’s going to be 4+ pages of bigoted nonsense from the peanut gallery.”
Whoa!!! Can someone PLEASE tell me how being called “Asian” when both of your parents are Asian is bigotry?
What in the hell is wrong with you people? Does everything revolve around your narrow view of what is acceptable? Anything said HAS to have a racial slant?
@DJ
“Ever hear of multiple choice? The question reads: “What computer type(s).” “
The questions for consumer and corporate are different, probably because a typical consumer rarely buys more than one computer in three months, whereas companies often do:
Consumer Buying: For those who plan to buy a computer in the next 90 days, who is the manufacturer and what computer type are you buying?
‘a computer’, ‘the manufacturer’, ‘type’
Corporate Buying: For those companies buying computers next quarter, who is the manufacturer and what computer type(s) is your company planning on buying?
‘computers’, ‘the manufacturer’, ‘type(s)’
Multiple choices would explain the numbers.
I haven’t decided, but these are kind of ok for me:
Manufacturer: Acer: no, Apple: yes, Dell: yes, HP: yes, …
Type: Desktop: yes, Laptop:yes
And the question for consumers should read:
‘For those who plan to buy a computer in the next 90 days, which of the following manufacturers and computer types do you consider as possible choices?”
But it doesn’t.
@DogGone
“I think they have split desktops and laptops into 2 separate groups -each totaling 100%.”
Good suggestion, but probably not true:
Consumer intent to buy Dell+HP+Apple desktops in Jan2007 ChangeWave survey summed up to 87%, not reflecting their real combined marketshare in the US or the world during the same period.
Folks, read the original article before you tear it apart. Here’s how it works out.
<Consumer Laptops>
Apple — 29%
Dell — 28%
HP — 21%
All others — 22%
TOTAL — 100%
<Consumer Desktops>
Apple — 29%
Dell — 31%
HP — 24%
All others — 16%
TOTAL — 100%
<Business Laptops>
Apple — 7%
Dell — 33%
HP — 16%
All others — 44%
TOTAL — 100%
<Business Desktops>
Apple — 6%
Dell — 35%
HP — 18%
All others — 41%
TOTAL — 100%
Yo Yo is a great musician. We should probably drop the ethnic line of discussion. It is interesting though that because he looks Chinese and has a Chinese sounding name we think he is Chinese. If he had been born in Paris to German parents and moved to New York when he was seven we would probably say he is American. That is, in fact, what he seems to be.
@GizmoDan
I can’t find in the original article how the survey is done, that’s why we are guessing.
Found an older ChangeWawe report, listing Gateway
http://www.changewave.com/freecontent/viewarticle.html?source=/freecontent/2007/02/alliance-dellhp-020707.html
Compiling the numbers in that report and the current article, Desktop Consumer Jan2007 would look like this:
<Consumer Desktops>
Dell — 44%
HP — 25%
Apple — 18%
Gateway — 11%
Sum: 98%
This would leave a mere 2% to ‘All others’. I strongly believe in the ‘multiple choice’ theory.
In (close to) reality, the actual US market shares in Q1_2007 were:
http://macdailynews.com/index.php/weblog/comments/13342/
Dell — 27.9%
HP — 25.7%
Gateway — 7.7%
Toshiba — 5.4%
Apple — 5.0%
Worlwide market shares are even more distant from the ChangeWave numbers, so I believe the survey base is US-biased.
Yo Yo Ma is as American as anyone posting here – more so than some. So are many of my “Asian-American” friends.
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As for my choice of drink … Scotch (or Irish) except in the summer, which is the time for Cider – Hard Cider, for those of you who think I might possibly have meant Apple Juice. Granny Smith, given the choice. You buying?
TT … I didn’t suggest bigotry. However, his mother was French (of Chinese descent) so maybe there ought to be some bigotry. Oh, wait, we got over that. Didn’t we? Anyone? I’m not German, nor Irish (Scots, Brit), but American. Choice of several X-American variants, maybe, but American at the core. Not always willing to brag about it, but never going to deny it. Not even in these dark days.
“Asian performance with Scandinavian simplicity”
With <strike>Yo Yo Ma</strike>Hu Jintao and Brigitte Nielsen steaming up the windows in a bold ad campaign?
There you go.
DL, I didn’t bring up the bigotry, that was Franklin.
Asian:a native of Asia or a person of Asian descent.
Once again, I completely understand why your view of the war and politics is so skewed.
“Yo Yo Ma is an Asian? Like I’m a German (or Irishman).”
“So, DL, do you prefer a pint of stout or a stein of bock?”
There is your correlation.