ChangeWave: Apple Mac poised to gain sizable market share in coming months

“Apple’s Macintosh computers are poised to make sizable market share gains in the coming months, according to a research firm that tracks PC purchase intent,” Patrick Seitz reports for Investor’s Business Daily. “ChangeWave Research says it sees continuing momentum for Apple’s Macs among both consumer and business customers.”

“The Rockville, Md.-based firm’s poll results have proved prescient, predicting the rise in PC sales for Apple and Hewlett-Packard and the downturn for Dell in recent years,” Seitz reports. “The latest ChangeWave consumer poll found that 29% of likely notebook and desktop PC buyers in the next 90 days are planning to get a Mac. The trend line is clearly up for Apple. Two years ago, 16% of likely notebook PC buyers and 11% of desktop PC buyers planned to buy Macs.”

“The appeal of Apple’s computers has expanded beyond the base of Macintosh loyalists and into the general public, says Tobin Smith, founder of ChangeWave. ‘These are not just the Mac-heads who are buying,’ he said,” Seitz reports. “More consumers are buying Macs because they’re turned off by PCs using Microsoft’s Windows operating system, Smith says. Complaints about the latest version of Windows, called Vista, and positive reviews for the new Apple Mac OS, called Leopard, have fueled Mac sales, he says. Nearly one-in-four respondents (24%) of the most recent poll, completed in early November, say that the release of the Leopard operating system makes them more likely to buy a Mac in the future.”

Seitz reports, “For companies planning to buy computers next quarter, 7% of laptop buyers and 6% of desktop buyers plan to get Macs. That’s up from 4% of laptop buyers and 3% of desktop buyers two years ago.”

“Apple has the highest satisfaction level for users among all computer makers. ChangeWave’s latest survey found that 80% of Apple Mac customers are very satisfied with the product, followed by 61% for Dell and 57% for HP,” Seitz reports. “Apple benefits from the fact that it makes both the hardware and the software. That leads to a better user experience, says Richard Shim, an analyst with market researcher IDC. The Cupertino, Calif.-based company also gets points for its innovation and design, he says.”

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” and “Macaday” for the heads up.]

If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal… – Malcolm Gladwell, from his book The Tipping Point

…Get a Mac!

47 Comments

  1. Frisby
    this is no shit, I saw my grandfather at over 60 years old, stick his fingers in a cows nose, twist her head and throw her ass on the ground. She wasn’t four thousand pounds, but I didn’t back talk him either…..(I would respectably disagree).

  2. Right you are TowerTone….Pick the weak spot and by Jimminy cricket, you have moved the mountain!!!

    Move the mountain? I hear you ask!……………….Yes, trying whistling down a mountain slope during avalanche season, then tell me you didn’t move the mountain with your lips…..

  3. I wouldn’t be surprised if Mac has 15 to 20% market share (sales, not users) by the end of this decade. I know loads of people that have recently switched, using Boot Camp or windoze emulation as a crutch, or are planning on switching with their next computer. This is an exciting phenomenon to be witnessing. I never would have predicted this before the Intel switch. That seems to be the deciding factor for the majority of these switchers.

    When these people discover the superiority of the Mac operating system, they all suddenly get what they’ve been missing. Their usually lost for a few days, then it starts to click and they have this revelation, kicking themselves for not switching sooner. Most of them complain that they can’t do one thing or another, then I explain how to do what they’re missing, and they say, “Whoa, that was easy.” It’s as if, to a person, they’ve been trained to think un-intuitively, and have to be deprogrammed.

    Weird.

    Word of mouth is making this happen, not Apple’s ad campaigns, which seem to annoy more people than they convert. I would suggest that Apple try a new approach in their advertising. A simple A versus B on how to do certain tasks on a PeeCee, and how to do them on a Mac. But that’s another rant, I suppose.

  4. Sorry for the “their” when I meant to type “they’re” in the second paragraph above. I wouldn’t want to cause somebody to have a coronary or need to alert the grammar police. Next time I’ll proofread before I hit “Submit”…

  5. All iMacs from the original in 1997 through today have had glossy screens, except for the chunky white plastic G5 and first Intel versions, which were identical.

    The new aluminum and glass iMac looks classier, more durable, and significantly more masculine than the previous white plastic model.

  6. TT,
    That is really true. I had a buddy in high school who raised Black Angus steers for 4H. It was scary being in a pen with several of those monsters. Although gentle, they could crush you without even noticing it. He would just shove two fingers up their snoot and lead them around like a balloon on a string. Funny stuff. Then he would fling a pint of snot off his hand and wipe it on his jeans without even thinking about it. Really disgusting. Good times.

  7. Zune Tang is an idiot. I’d like to know how many all-in-one windoze peecees have upgradeable video cards. Like the laptops that their designs follow all-in-one computers don’t have the freedom for things like that.

    Regargdless of whether or notthe iMac is upgradeable it doesn’t change the fact that you, master zune tang are a childish, single focus idiot. Please, go away. FREAK !

  8. Windows Vista sells Macs better than Apple’s own marketing. And that’s a situation that will be in place for the next five years, at least; “service packs” are not going to make Vista that much better. Thanks Microsoft…

  9. Noted, double T. Pressure points are a biatch. I guess its like grabbing a cat by its scruff. Subduing a cow and tipping it over are quite different though. We could go on the debate, but I personally like Mac’s more than Beef.

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